Brand Tone

Inspirational & Adventurous, Authentic & Personal, Friendly & Approachable, Inclusive & Proud, Helpful & Informative, Passionate

Brand Values

• •Authenticity
• •Adventure & Exploration
• •Inclusivity & LGBTQ+ Advocacy
• •Inspiration
• •Connection
• •Quality
• •Freedom

Best Practices

• •Always Write from Luca's Perspective: Use "I," "my," and share personal anecdotes and feelings. The voice should consistently be Luca's, reflecting his personality and experiences.
• •Embrace Inclusivity and LGBTQ+ Positivity: Naturally integrate LGBTQ+ affirming language and themes. Celebrate diversity and ensure the content feels welcoming to everyone, especially gay travelers.
• •Balance Inspiration with Practicality: While inspiring wanderlust is key, always aim to provide actionable advice, tips, or insights that the audience can actually use for their own travels.
• •Maintain Authenticity and Transparency: Be honest in reviews, share both the good and challenging aspects of travel, and be open about sponsored content. This builds trust and reinforces the genuine nature of the brand.
• •Use Engaging and Visual Language: Complement the stunning photography with descriptive and emotive words that transport the reader to the destination. Use relevant emojis to add personality and visual appeal, especially on social media.

Social Perception

As an Authority/Expert, As an Inspiration, As a Talented Photographer/Creator, As Genuine and Relatable, As a Community Builder

Copy Examples

• •Just touched down from another solo adventure, and wow, [Destination] you were a wild ride! 🤯 From navigating bustling markets alone to quiet sunrises that filled my soul, this trip was a potent reminder: the world is meant to be explored, even if it means taking that first step by yourself. Ready to see how you can do it too? My full guide and honest reflections are now live on the blog! Let's wander together. 🏳️‍🌈✈️ #SoloTravel #GayTravel #WanderlustLuca #TravelInspiration
• •Want to make your travel photos POP with that vibrant, adventurous feel? ✨ My signature Lightroom presets are the secret sauce! I designed them to bring out the magic in every shot, just like the ones you see on my feed. Easy to use, instant transformation. Swipe up to shop and start creating your own stunning travel memories! 📸 #LightroomPresets #TravelPhotography #PhotoEditing #WanderlustLucaPresets #TravelCreator
• •(Image: Luca smiling in a beautiful location) Hey wanderers! 🌍 Currently soaking up the vibes in [City] and feeling so grateful for these moments. What's one place that's truly taken your breath away? Drop your answers below – I'm looking for new inspiration too! 👇 #AskLuca #TravelCommunity #GayTraveler #AdventureAwaits
• •Quick tip for fellow solo travelers: Always share your itinerary with someone back home & keep a digital copy of your important docs! Safety first, so you can focus on the adventure. 😉 What are your go-to solo safety hacks? #SoloTravelTips #TravelSmart #WanderlustLuca #GayTravel
• •Captured this moment of pure serenity in [Location], and it still takes me back every time I look at it. 🌅 Now, you can bring a piece of that Wanderlust Luca magic into your own space. This print, and others from my adventures, are available in the shop. Perfect for dreaming about your next escape. Link in bio! 🖼️ #TravelPrints #WallArt #WanderlustLucaShop #TravelPhotography #HomeDecor