Brand Tone

Friendly, Approachable, Feminine, and Sincere

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Unique Design
• •Authenticity & Passion
• •Fair Pricing
• •Empowerment/Self-Expression

Best Practices

• •Embrace a Personal & Warm Voice: Always communicate as if you’re speaking to a friend. Use welcoming language, express gratitude, and share the passion behind the brand (e.g., "We're so excited to share...", "Crafted with love for you...").
• •Highlight "Handmade" and "Quality": Consistently weave in the handcrafted nature of the jewelry and the high-quality, lasting materials used. This reinforces value and the personal touch. For instance, instead of just "gold necklace," use "handcrafted 14k gold-fill necklace."
• •Focus on "Dainty," "Delicate," and "Bohemian/Minimalist" Aesthetics: Use these descriptive keywords regularly in product descriptions, social media captions, and blog posts to reinforce the brand's signature style and attract the target audience.
• •Prioritize Customer Experience in Language: Frame communication around the customer's happiness and how the jewelry will make them feel (e.g., "designed to make you feel beautiful," "jewelry you'll love to live in"). Respond to comments and inquiries with genuine care and helpfulness.
• •Maintain Visual Consistency that Reflects the Tone: Ensure that all visual content (photography, graphics) aligns with the friendly, feminine, and light tone. Bright, airy photos with a focus on delicate details complement the brand's voice.

Social Perception

Wander + Lust Jewelry is generally perceived very positively by its customers. They are seen as a reliable source for beautiful, delicate, and high-quality handmade jewelry, particularly for everyday wear and special occasions like weddings. Customers appreciate the unique designs that blend minimalist and bohemian aesthetics. The brand is recognized for its excellent customer service, responsiveness, and fast shipping. The "women-owned" aspect and the personal touch from the founder likely contribute to a sense of connection and trust. There is a strong appreciation for the dainty and feminine style of the jewelry.

Copy Examples

• •Whispers of gold and gemstone dreams ✨ Our new ‘Ethereal Hues’ collection has arrived, handcrafted with love just for you. Discover delicate pieces designed to make your everyday sparkle. Which one calls to your soul? #WanderAndLustJewelry #HandmadeJewelry #DaintyDelights #BohoChic #NewCollection
• •Your special day deserves a touch of timeless elegance. Our ‘Seraphina’ Pearl Drop Earrings are handcrafted with luminous freshwater pearls and shimmering 14k gold-fill, designed to catch the light as you walk down the aisle. Dainty, romantic, and made to be treasured. Feel radiant on your wedding day. [Shop Now Button]
• •Looking for a gift that truly speaks from the heart? ✨ Surprise her with a piece of handcrafted Wander + Lust Jewelry. From personalized initial necklaces to birthstone beauties, find a unique treasure she’ll cherish. Made with quality materials and a whole lot of love in Orlando, FL. #GiftsForHer #UniqueJewelry #HandmadeWithLove #ShopSmall #WanderAndLust
• •A Little Sparkle, A Lot of Joy ✨ Our Summer Glow Sale Starts Now! (Email Body Snippet): Hi [Customer Name], treat yourself or someone special! For a limited time, enjoy [Discount Percentage]% off our handcrafted dainty and bohemian jewelry. Each piece is made with care, ready to add a touch of sunshine to your style. Don’t miss out on finding your new favorite! [Shop the Sale Button]
• •Create your own story with our delicate layered necklaces. ✨ Mix and match 14k gold-fill chains and charming gemstone pendants for a look that's uniquely you. Perfect for the modern minimalist with a bohemian heart. #LayeredNecklaces #DaintyJewelry #BohoStyle #MinimalistJewelry #WanderAndLustJewelry #Handmade