Brand Tone

inspirational, personal, and adventurous

Brand Values

• •Inspiring Exploration: Encouraging people to travel and discover new places.
• •Preserving Memories: Providing a tangible way for travelers to document and cherish their journeys.
• •Personalization & Creativity: Offering products that can be customized and reflect an individual's unique travel experiences.
• •Quality: Emphasizing the quality of their materials and design.
• •Community/Connection: Fostering a sense of connection among fellow travelers.

Best Practices

• •Use aspirational and evocative language: Words like "adventure," "explore," "dream," "discover," "journey," and "memories" resonate with the brand's core.
• •Maintain a personal and relatable voice: Speak directly to the customer's passion for travel and their desire to document experiences.
• •Focus on the emotional benefits: Highlight how the maps help users relive positive memories and inspire future travels, rather than just focusing on product features.
• •Encourage storytelling and sharing: Invite customers to share their travel experiences and how they use their maps. This builds community and reinforces the brand's values.
• •Keep it positive and enthusiastic: The overall tone should reflect the excitement and joy associated with travel and exploration.

Social Perception

Customers generally have a very positive perception of Wanderlust Maps. Reviews frequently praise the quality of the maps, the accuracy of details, and their decorative appeal. The concept of scratching off visited countries or pinning locations is seen as fun, motivating, and a great way to reminisce about travels and plan future trips. The brand is perceived as offering a unique and thoughtful product for travel enthusiasts.

Copy Examples

• •Chart your adventures, one scratch at a time. Your world of memories awaits. #WanderlustMaps #TravelTracker
• •Fuel your wanderlust and inspire your next journey. Our beautifully crafted maps are more than just décor; they're a story of your explorations. Where will you go next? #ExploreYourWorld #TravelInspo
• •The perfect gift for the adventurer in your life! Help them relive their favorite travel moments and dream up new ones with a personalized Wanderlust Map. #TravelGifts #AdventureAwaits
• •From continents conquered to hidden gems discovered, let our maps be the canvas for your travel tales. Pin your past, plan your future. #MyWanderlustStory #TravelMemories
• •It's not just a map, it's a conversation starter. A visual journey of where you've been and a bucket list of where you'll go. Start your Wanderlust Map today! #WanderlustAdventures #MapYourLife