Brand Tone

aspirational, whimsical, and serene

Brand Values

• •Artisanal Craftsmanship
• •Bohemian & Free-Spirited Lifestyle
• •Authenticity & Storytelling
• •Quality & Uniqueness
• •Community & Local Support

Best Practices

• •Use Evocative Language: Consistently use descriptive and imaginative words that evoke feelings of wanderlust, magic, and serenity.
• •Tell a Story: Frame product descriptions, social media posts, and all communications around a narrative. Share the inspiration behind a piece, the process of its creation, or the feeling it's meant to inspire.
• •Maintain a Consistent Visual Identity: Ensure that all imagery aligns with the brand's whimsical, serene, and bohemian aesthetic. This visual consistency reinforces the written tone.
• •Engage with the Community: Interact with followers and customers in a warm, personal, and encouraging manner that reflects the brand's friendly and approachable tone.
• •Focus on the "Why": Beyond describing what a product is, always communicate why it exists. Connect it back to the core brand values of craftsmanship, authenticity, and a free-spirited lifestyle.

Social Perception

a charming and desirable boutique for those interested in bohemian fashion and unique, handcrafted items. It is seen as a destination for finding special pieces that are not mainstream. The brand is perceived as being for individuals who are inspired by a sense of wanderlust and appreciate artistic expression in their fashion choices.

Copy Examples

• •Adorn yourself with the magic of the cosmos. Our new Celestial Charm necklace, handcrafted with ethically sourced moonstone, is a reminder to always chase your wildest dreams. Let it be your muse.
• •Sun-drenched days and whimsical nights. Our latest collection is inspired by the free-spirited wanderer in all of us. Tap to explore the magic.
• •A little bit of magic, delivered to your door.
• •WANDERLUST AND THE MUSE was born from a desire to create more than just accessories; we wanted to create tiny tokens of magic for the modern muse. Each piece is a story, a whisper of a distant land, a call to the wandering soul.
• •For the dreamers, the creators, the stargazers. Discover jewelry that tells your story. Shop the WANDERLUST AND THE MUSE collection today.