Brand Tone

Inspiring & Aspirational, Conscious & Ethical, Serene & Calming, Premium & Quality-Focused, Friendly & Community-Oriented

Brand Values

• •Sustainability & Eco-Consciousness
• •Quality & Performance
• •Integrity & Transparency
• •Mindfulness & Wellbeing
• •Beauty & Design
• •Community
• •Responsibility
• •Adventure

Best Practices

• •Always Emphasize Eco-Consciousness: Ensure that the commitment to sustainable and ethical practices is woven into product descriptions, social media posts, and all communications. Use terms like 'sustainably sourced,' 'eco-friendly,' 'recycled materials,' 'carbon neutral.'
• •Use Inspiring and Mindful Language: Incorporate words and phrases that evoke calm, balance, intention, and the positive benefits of yoga and a mindful lifestyle (e.g., 'find your zen,' 'flow with intention,' 'serene practice,' 'mindful movement').
• •Highlight Premium Quality & Design Aesthetically: Convey the 'luxury' aspect through descriptions of high-performance materials, durability, and the unique, beautiful designs of the products. Use vivid adjectives to describe the visual appeal.
• •Maintain a Friendly, Approachable, and Community-Focused Voice: Even when talking about premium products, the tone should feel welcoming and supportive, fostering a connection with the yoga community. Encourage interaction and share user experiences.
• •Be Authentic and Transparent: Clearly communicate brand values, especially regarding sustainability and ethical production. If discussing the 'Wandering Yogi' name or its relationship with Luxya, do so openly if it clarifies brand identity for customers. Back up claims with facts (e.g., certifications, material sources).

Social Perception

A provider of high-quality, beautiful yoga mats, An environmentally responsible and ethical brand, Trustworthy, with good customer service, A 'luxury' yet accessible brand within the yoga space, Inspiring and aligned with a mindful, healthy lifestyle.

Copy Examples

• •Flow into your practice with intention. Our Solis Mat, crafted from sustainable natural rubber and recycled materials, offers unparalleled grip and a touch of nature's calm. Elevate your yoga, honor the Earth. ✨ #LuxyaYoga #EcoFriendlyMat #MindfulMovement #SustainableLiving
• •Tired of mats that slip or wear out? Discover the Luxya difference. Experience luxurious comfort, superior grip, and designs that inspire. Made for your practice, kind to our planet. Shop our eco-conscious collection today and find your balance. [Link] #YogaAustralia #PremiumYogaMat #EcoConscious #FindYourZen
• •At Luxya, we believe your yoga practice should be a sanctuary – for you, and for the Earth. That's why every mat we create is a testament to our commitment to sustainability, quality, and the beauty of mindful living. This month, we're celebrating our carbon-neutral journey. Learn more about how your Luxya mat supports a healthier planet. [Link to Blog Post] #SustainableYoga #EthicalBrand #YogaLifestyle
• •Meet your soul mat. The ‘Azure Dream’ mat features a unique non-slip coating and a base of sustainably sourced tree rubber. Its calming design invites tranquility to every session, ensuring your focus remains on your flow. Lightweight, durable, and eco-kind. #LuxuryYoga #EcoFriendly #DesignedForYou
• •How can your yoga practice also nurture the planet? 🌿 We explore 5 ways to embrace sustainability on and off the mat, starting with the ground beneath your feet. #ConsciousLiving #YogaCommunity #LuxyaJourney