Brand Tone

Whimsical, Artistic, Nature-Inspired, Personal, Passionate

Brand Values

• •Creativity & Artistry
• •Sustainability
• •Quality & Craftsmanship
• •Storytelling & Connection
• •Inspiration from Nature & Heritage
• •Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., whimsical, artistic, evocative, personal), preferred vocabulary (e.g., "magic," "folklore," "enchantment," "handcrafted," "sustainable"), and a "do-not-use" list. Share this with anyone creating content.
• •Immerse in the Brand's Inspiration: Regularly revisit the core inspirations – the Jurassic Coast, folklore, magic, sustainable practices. This helps ensure the language naturally reflects these themes.
• •Storytelling is Key: Frame product descriptions, social media posts, and even transactional emails with a narrative element. Connect items back to their inspiration or the feeling they intend to evoke. Jennifer's personal connection to textiles and design is a strong asset here.
• •Use Evocative and Sensory Language: Appeal to the imagination by using descriptive words that evoke the textures, atmosphere, and magical qualities of the products and their inspirations (e.g., "wild and rugged coast," "shimmering beads," "ancient tales").
• •Maintain Authenticity and Personal Connection: Continue to share Jennifer's passion and the "why" behind the brand. Even as the brand evolves (as hinted by the clearance sale and "new chapter"), keeping the founder's voice central will maintain consistency and connection with the audience.

Social Perception

Positive, Niche Appeal, Artisan Focused, Trusted & Established (within its niche)

Copy Examples

• •Whispers of the ancient coast, woven into every thread. Our new [Product Name] tapestry invites the magic of the wild into your home. Handcrafted with sustainable materials and inspired by [specific folklore element], let it tell its story on your walls. ✨ #WanderingCoastCollective #MagicInTheMaking #SustainableHome
• •Each bead, a tiny spark of magic. ✨ I find such peace in the mindful art of bead embroidery, watching ancient tales come to life stitch by stitch. What stories does your home tell? Explore our latest creations, designed from the heart of the Jurassic Coast. #BeadEmbroideryArt #FolkloreInspired #HandmadeMagic #JenniferChristieDesign
• •Unlock a Little Magic: New Arrivals & Stories from the Coast 🌿
• •From the wild heart of England's Jurassic Coast, Jennifer Christie designs sustainable homewares that breathe magic and folklore into your space. At Wandering Coast Collective, we believe in creativity, craftsmanship, and the stories held within every stitch. Join us on a journey of enchantment. 🌲 #ArtisanHome #UKDesigner #InspiredByNature
• •Curious about the ancient craft of symbolic beadwork? Our latest 'Stitching Alchemy' post delves into the tools, tales, and tranquil magic behind this beautiful art form. Perfect for inspiring your own creative wanderings! Read more on the blog. [Link] #CreativeJourney #TextileArt #WanderingCoastBlog