Brand Tone

passionate, artistic, and respectful of tradition

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Uniqueness & Innovation
• •Accessibility
• •Customer Happiness
• •Global Connection

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of Japanese artistry, the meticulous processes, and the skilled artisans behind the pens.
• •Use Evocative and Sensory Language: Describe the feel of the materials (e.g., "warm ebonite," "smooth urushi"), the visual beauty ("vibrant colors," "intricate patterns"), and the writing experience ("effortless glide," "rich ink flow").
• •Maintain a Respectful and Passionate Voice: Convey a deep appreciation for the art form and a genuine enthusiasm for sharing these creations with the world. Avoid overly casual or slang-filled language.
• •Focus on the "Why" Not Just the "What": Explain the inspiration behind designs (e.g., "Desert Greening" origin story, "World Tree" concept) and the value they bring beyond being a writing instrument (e.g., enhancing life quality, preserving art).
• •Engage the Community: Use language that fosters a sense of belonging and shared passion, inviting interaction and feedback, as seen in their Kickstarter campaigns and social media engagement.

Social Perception

Many customers and reviewers perceive Wancher as a brand that offers beautiful, unique, and well-crafted fountain pens, often incorporating traditional Japanese artistry at a relatively accessible price point. They are seen as passionate about their products and engaging with the pen community. The unboxing experience is often highlighted as special.

Copy Examples

• •Immerse yourself in the legacy of Japanese artistry. Each Wancher pen is a testament to meticulous craftsmanship, a story waiting to be written by your hand.
• •Beyond a mere writing tool, our Dream Pen collection embodies a tradition of passion and precision. Discover the soulful connection of ink on paper.
• •Experience the vibrant allure of Urushi, a timeless technique reborn in a Wancher creation. Own a piece of heritage, designed for the modern writer.
• •From the rich warmth of ebonite to the intricate dance of maki-e, our pens are crafted not just to write, but to inspire. What story will you tell?
• •Join a global community of discerning writers who appreciate the unique beauty and exceptional performance of Wancher. Your journey into fine writing starts here.