Brand Tone

Passionate, educational, principled, confident, straightforward, earthy, and natural, positioning the brand as experts and pioneers in ethical farming.

Brand Values

• •Ethical & Humane Animal Treatment
• •Environmental Responsibility & Sustainability
• •Purity & Natural Quality
• •Transparency & Farmer Connection
• •Pioneering & Leadership

Best Practices

• •Always lead with your 'why', connecting content back to the core mission of fighting factory farms, healing the environment, or promoting animal welfare.
• •Use strong, principled language, such as 'we fight', 'we reject', 'our commitment', and 'we believe', avoiding weak or overly corporate phrasing.
• •Educate your audience, positioning the brand as a trusted authority by explaining differences (e.g., 'pastured' vs. 'free-range') and benefits of your methods.
• •Maintain visual and textual harmony, ensuring the copy's tone matches the rustic, natural, and authentic feel of the brand's imagery.
• •Be transparent and confident in your claims, clearly stating your unique position and backing it with openness about your methods and values.

Social Perception

Highly positive, viewed as a high-quality, trusted, and ethical provider of premium products, known for being responsive and professional, especially among those prioritizing quality, ethics, and sustainability. Recognized as a leader in ethical and organic meat production.

Copy Examples

• •This is What Real Freedom Looks Like. Don't settle for "free-range." Our chickens live on pasture, in the forest, foraging for chlorophyll-rich plants, fruits, and insects exactly as nature intended. No antibiotics, no hormones, no compromises. This isn't just better chicken; it's a better system. #Wanaprasta #PasturedOrganic #KnowYourFarmer #BaliSustainable
• •Eating Your Way Back to Nature. We're fighting the factory farm system with every pastured egg and chemical-free chicken we raise. Taste the difference that ethical, holistic farming makes.
• •Tired of Misleading Labels? So Are We. "Pastured Organic" is more than a label; it's our promise. It means raising animals with deep respect for their nature and for our environment. We are the only farm in Indonesia committed to this standard for our chickens. Ready to experience the highest quality, most ethical meat in Bali? Order your first delivery today. Shop Now
• •Pastured Organic Bali Beef - Raised on Grass and Principle. Our Bali cattle roam freely, grazing on natural pasture their entire lives. This stress-free, chemical-free environment results in beef that is not only richer in nutrients but deeper in flavor. By choosing Wanaprasta, you're not just buying beef; you're supporting a system that heals the land and honors the animal.
• •We are farmers and foodies who believe real food comes from a responsible relationship with the earth. We reject pesticides and the abuses of industrial agriculture, choosing instead to farm holistically. Our goal is simple: to bring you truly natural, ethical, and delicious food you can trust completely.