Brand Tone

Passionate & Authentic, Community-Focused & Supportive, Expert & Knowledgeable, Inclusive & Welcoming, Slightly Quirky/Playful, Dedicated & Resilient

Brand Values

• •Preservation and Progression of Freestyle Skateboarding
• •Quality and Innovation
• •Community
• •Authenticity (Skater-Owned)
• •Inclusivity
• •Self-Expression & Creativity

Best Practices

• •Speak the Language of Freestyle: Use terminology and references that resonate with experienced freestylers (e.g., "rail stands," "pogos," "footwork," "spoon nose," "twin tail") but provide explanations or context for newcomers, aligning with the value of inclusivity.
• •Emphasize Community and Connection: Regularly include calls to action that encourage interaction, sharing, and joining the Waltz community (e.g., Discord, social media tags).
• •Show, Don't Just Tell, Your Passion: Let the genuine enthusiasm for freestyle shine through. Share stories, rider spotlights, and the "why" behind product designs.
• •Maintain Authenticity through Expertise: Ground claims in the real-world experience of the founders and team riders. Highlight the "skater-owned and operated" aspect.
• •Balance Technical Detail with Accessibility: Provide specific information about product features and design benefits for those who want it, but always circle back to the core benefit: a better, more enjoyable freestyle experience for everyone.

Social Perception

Highly Respected within the Freestyle Niche, Provider of Quality, Specialized Gear, Community Hub, Authentic and Passionate, Helpful and Knowledgeable

Copy Examples

• •Headline: Elevate Your Flow. Master Your Style. Body: Freestyle isn't just a set of tricks; it's an art form. At Waltz, we craft the high-performance gear that lets your creativity shine. Designed by freestylers, for freestylers. Find your perfect setup and join the movement. #WaltzSkateboarding #FreestyleForever
• •Headline: Built by Champions. Ridden by You. Body: Waltz Skateboarding was born from decades of dedication to freestyle. Our boards are meticulously designed and tested by pros like Mike Osterman to give you the edge, control, and durability you need to push your limits. What will you land next?
• •Headline: More Than a Shop. We're a Community. Body: Welcome to the heart of freestyle. Waltz is your source for premium gear, expert trick tips, and a global family of skaters who share your passion. Connect with us on Discord, share your progress, and let's keep freestyle thriving together!
• •Headline: Precision Engineered for Freestyle. Body: From perfectly balanced decks to responsive wheels, every Waltz product is built with one thing in mind: taking your freestyle to the next level. Experience the difference that dedicated design makes. Shop our latest collection.
• •Headline: Keep the Stoke Alive. Waltz With Us. Body: Rediscover the joy of flatground or take your first steps into freestyle with a brand that lives and breathes it. High-quality completes, decks, and all the essentials to help you dance on your board. Let's get weird!