Brand Tone

Professional yet Approachable ("Colorado Casual"), Knowledgeable & Trustworthy, Personal & Familial, Passionate & Celebratory

Brand Values

• •Trust and Honesty
• •Quality and Craftsmanship ("Curators in the art of the well-made")
• •Customer Experience & Hospitality
• •Community Involvement
• •Relevance and Evolution
• •Ethical Sourcing

Best Practices

• •Embrace "Colorado Casual" Sophistication: Write with warmth and a welcoming spirit, even when discussing high-value items. Avoid overly formal or stiff language. Use clear, descriptive language that speaks to both the quality of the pieces and the lifestyle of the Boulder clientele.
• •Prioritize Trust and Transparency: Ensure all claims are accurate and information about sourcing, materials, and services is straightforward. Copy should instill confidence and highlight the expertise and honesty the brand is known for.
• •Focus on Storytelling and Celebration: Connect jewelry to life's important moments and the emotions they evoke. Frame purchases not just as transactions, but as the creation of future heirlooms and cherished memories.
• •Maintain a Personal, Familial Voice: Use inclusive language ("we," "our community," "your family"). Even in broader communications, aim for a tone that feels like a one-on-one conversation with a knowledgeable, caring expert.
• •Highlight Expertise with Humility: Showcase knowledge about gemology, design, and watchmaking in an accessible way. The goal is to educate and empower customers, not to intimidate them with jargon. Share passion for the craft authentically.

Social Perception

Highly Reputable and Trusted, High-End but Welcoming, Experts in the Field, Community-Focused, Relationship Builders

Copy Examples

• •Headline: Mark Life's Brilliance. Your Story, Exquisitely Crafted. Body: At Walters & Hogsett, we believe every milestone deserves to shine. For over 40 years, Boulder has trusted us to curate the finest diamonds, timepieces, and custom jewelry. Step into our Colorado casual showroom and let our family help yours celebrate beautifully.
• •Headline: More Than a Jeweler. A Boulder Tradition of Trust. Body: From your first big question to heirlooms that tell your family's story, Walters & Hogsett is here. Experience the difference expert guidance, ethical sourcing, and a genuine passion for craftsmanship make. Discover your forever piece with us.
• •Headline: Casual Luxury, Lasting Impressions. Body: Find the world's most sought-after designs, right here in Boulder. Walters & Hogsett offers a relaxed atmosphere to explore iconic brands and unique custom creations. Because exceptional jewelry should be part of your everyday story.
• •Headline: Celebrating You, With Craftsmanship You Can Trust. Body: Whether it's a custom engagement ring vision or finding the perfect Rolex, our dedicated team provides a no-pressure, personalized experience. We're not just selling jewelry; we're helping you create unforgettable moments.
• •Headline: Your Milestones, Our Artistry. Curated for Colorado. Body: As Boulder's official CU Athletics jeweler and a passionate community partner, Walters & Hogsett understands what it means to celebrate local pride. Explore collections that reflect our shared vibrant lifestyle, backed by generations of expertise.