Tono de Marca

Sophisticated, Exclusive, Confident, Professional, Aspirational, Refined, Expert, Curated

Valores de Marca

• •Quality
• •Heritage & Tradition
• •Exclusivity & Style
• •Personalized Service

Mejores Prácticas

• •Lead with Quality and Craftsmanship: Always emphasize the materials, origin, and construction of the garments. Use descriptive words that evoke a sense of luxury and durability.
• •Tell the Heritage Story: Regularly incorporate the brand's history as a "Bottega Storica" since 1950 into your messaging. This builds trust and differentiates you from newer, purely e-commerce competitors.
• •Maintain a Refined Visual Identity: Ensure all photography is professional, clean, and consistent with the brand's sophisticated aesthetic. Avoid busy backgrounds or overly casual "user-generated" styles.
• •Keep Language Elegant and Concise: Use a confident and knowledgeable tone. Avoid slang, excessive emojis, or overly casual language. Let the product be the hero of the post.
• •Highlight Personalized Service: Remind your audience of the value-added services you provide, such as personalized styling advice and complimentary tailoring. This reinforces the idea of a premium, full-service boutique experience.

Percepción Social

Premier destination for high-quality, exclusive fashion; trustworthy and established authority on style; offers "truly beautiful and superfine quality" products, justifying high prices.

Ejemplos de Copy

• •The art of Italian tailoring, expressed in a single garment. The Circolo 1901 blazer combines timeless design with modern comfort. A piece not just to be worn, but to be experienced.
• •Third-generation expertise, curated for the modern wardrobe. Our Autumn/Winter collection is here, featuring handpicked pieces that blend tradition with trend. Discover your signature style.
• •Quality is the only style that never fades. Invest in timeless elegance with our selection of premium denim from Dondup. Crafted for a perfect fit and a lifetime of wear.
• •Behind the seams: We believe in a personalized experience. That’s why our in-house tailoring service ensures every piece you purchase from us is adapted perfectly to you, free of charge.
• •From Our Family to Yours, Since 1950. Three generations dedicated to the pursuit of quality and style. This is Walter Fiocchi Abbigliamento.