Brand Tone

Professional & Expert, Customer-Centric & Helpful, Design-Oriented & Inspirational, Quality-Focused & Confident, Approachable & Passionate

Brand Values

• •Quality Craftsmanship
• •Design Innovation
• •Customer Focus & Partnership
• •Solution-Oriented
• •American Made
• •Sustainability

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use language that reflects the superior materials, American-made pride, and durability of the products. Words like "premium," "high-quality," "durable," "expertly crafted," and "precision" should be common.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise and using industry-relevant terms (especially for B2B), ensure the language remains clear, helpful, and welcoming to all customer types, from DIY homeowners to seasoned architects.
• •Focus on Solutions and Transformation: Highlight how the products solve design challenges and transform spaces. Use evocative language that speaks to aesthetic improvement, functionality, and the emotional impact of a well-designed interior.
• •Be Design-Centric and Inspirational: Use descriptive language that appeals to a designer's eye. Talk about texture, tone, visual impact, and how the products can help achieve a specific design vision or trend.
• •Showcase Customer Success and Support: Integrate testimonials and focus on the customer journey, from initial consultation and sample ordering to the final stunning result. Reinforce the availability and helpfulness of the customer service team.

Social Perception

Positive, Reliable & Trustworthy, Provider of High-End Solutions, Helpful & Responsive, Innovative

Copy Examples

• •Headline: Elevate Your Space with Walston: Where Design Meets Durability. Body: Discover architectural panels that redefine interiors. At Walston Architectural Products, we craft American-made 3D wall panels and custom doors engineered for lasting beauty and exceptional quality. Explore textures that transform. Call to Action: Order Your Sample Kit Today.
• •Headline: Beyond the Surface: The Walston Standard for Architectural Excellence. Body: We believe great design is in the details. Our fluted, reeded, and slatted panels, available in stunning wood, stone, and linen finishes, offer unparalleled aesthetic appeal and robust performance for discerning homeowners, architects, and designers. Call to Action: Schedule Your Design Consultation.
• •Headline: Transforming Visions into Reality: Custom Solutions, Expertly Crafted. Body: Your project deserves a unique touch. Partner with Walston for bespoke architectural elements tailored to your exact specifications. From concept to installation, our team is dedicated to bringing your most ambitious designs to life with precision and passion. Call to Action: Request a Custom Project Quote.
• •Headline: The Art of Texture, The Science of Quality. Body: Experience the fusion of innovative 3DL technology and timeless design with Walston Architectural Products. Our panels are more than just a wall covering; they are a statement of sophistication and a commitment to enduring quality. Call to Action: Explore Our Collections.
• •Headline: American Made. Design Driven. Customer Focused. Body: Walston Architectural Products: Your trusted partner for premium wall paneling and doors. We're passionate about creating exceptional spaces. Let our team help you select the perfect high-quality finishes for your next residential or commercial project. Call to Action: Visit Our Kansas City Showroom (In-Person or Virtually).