Brand Tone

Heartfelt, personal, and wholesome, conveying warmth, authenticity, and a relatable, slightly humorous candidness.

Brand Values

• •Family and Connection
• •Handmade Quality and Care
• •The Joy of Giving
• •Authenticity
• •Accessibility

Best Practices

• •Always Tell the Story: In posts, descriptions, and ads, consistently reference the "mother-daughter team," "handmade care," or "the joy of gifting." This reinforces the brand's core values and makes the tone authentic.
• •Use "We" and "Our": Employ collective pronouns to maintain the personal, team-based feel. Phrases like "Our workshop," "We believe," or "Our latest creation" sound more genuine than corporate-speak.
• •Embrace Imperfection: As a brand focused on handmade goods, the copy can reflect this. Use warm, slightly informal language. It doesn't need to be perfectly polished; it needs to be genuine. The description of Sonia and Sophie is a perfect example of this.
• •Actively Encourage and Share Customer Stories: Since a public perception is not yet established, proactively ask customers to share photos of their gifts in their new homes. Feature these stories (with permission) to build social proof that aligns with the "joy of giving" value.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product's features (e.g., "blue crochet octopus"), describe the feeling it evokes ("A perfect little friend to brighten their day"). This connects the product back to the core mission of spreading happiness through gifts.

Social Perception

WalshyWonders aims to be perceived as a trustworthy, charming, and relatable small business, a source for thoughtful, unique gifts with personal meaning. The mother-daughter narrative fosters a sense of buying from real people, building trust and loyalty.

Copy Examples

• •More than just a keyring, it's a little piece of heart to carry with you. Each one is handcrafted by our mother-daughter team, crocheted with love and care in every stitch. Perfect for adding a touch of handmade warmth to your keys or as a thoughtful 'just because' gift for someone special. Share the love.
• •(Image: A cozy shot of crochet materials and a finished product). From our hands to your home. ❤️ Every WalshyWonders creation starts right here, with a bundle of yarn and a whole lot of passion. We believe the best gifts are the ones made with love. What are you gifting this week? #HandmadeWithLove #WalshyWonders #Crafting
• •Gifts from the Heart. Crafted by Hand. Discover unique, handmade treasures made by our family for yours.
• •A little wonder for your inbox ✨ (and a gift for them)
• •Just a mum and daughter sharing our love for crafting with the world! From crochet critters to wedding keepsakes, every item is handmade with care. We're Sonia & Sophie, the team behind WalshyWonders. Thanks for supporting our dream!