Brand Tone

Playful, Stylish, Approachable, Family-Oriented, Confident & Timeless

Brand Values

• •Quality
• •Affordability
• •Comfort & Fit
• •Style & Fashion
• •Practicality & Function
• •Creativity & Collaboration
• •Customer Focus

Best Practices

• •Embrace Playfulness (Especially for Kids): Use vibrant language, fun questions, and words that evoke joy and activity when targeting children or families. E.g., "Ready for adventure?", "Jump, skip, and explore!"
• •Highlight Style with Comfort: Consistently pair fashion-forward descriptions with reassurances of comfort and practicality. Avoid overly technical jargon; focus on the feeling and benefit. E.g., "Chic designs that feel as good as they look."
• •Maintain an Approachable, Friendly Voice: Write as if you're talking to a friend. Use contractions, welcoming language, and a generally positive and upbeat tone. Engage with questions and user-generated content.
• •Connect with Family Values: Subtly weave in the understanding of family life – the need for durability, affordability, and styles that cater to different members.
• •Showcase Australian Roots & Timeless Appeal: Occasionally mention the Melbourne origin and the brand's philosophy of classic, enduring styles that transcend fleeting trends, often with a modern update.

Social Perception

Trusted Brand, Go-To for Kids' Shoes, Value for Money, Stylish & Comfortable Adult Shoes, Positive Online Engagement

Copy Examples

• •Headline: Step into Fun! ✨ Our new kids' collection is here – ready for every adventure, big or small. Body: Mud puddles? Playground dashes? Sunny park strolls? Walnut Melbourne has the perfect pair to keep little feet happy, comfy, and oh-so-stylish. Discover durable designs and playful prints they’ll love to live in. #WalnutKids #PlaytimeReady #LittleAdventures
• •Headline: Effortless Style, All-Day Comfort. Meet your new favourite shoes. Body: From school runs to coffee dates, our latest women's collection blends timeless design with the comfort you crave. Because looking good should always feel great. Explore now and find your perfect match! #WalnutMelbourne #StyleAndComfort #EverydayChic
• •Headline: Tiny Toes, Big Style. Welcome to the world, little one! Body: Our Walnut Baby range is crafted with the softest materials and sweetest designs for your precious new arrival. Adorable booties, comfy apparel – all made with love for those first magical moments. #WalnutBaby #NewbornStyle #SoftAndSweet
• •Headline: Weekend Vibes Loading... ☀️ Step out in Walnut. Body: Whether it's a casual brunch or a sunny escapade, our versatile sandals and sneakers are your go-to for effortless weekend style. Comfort meets chic, so you can focus on enjoying the moment! #WalnutMelbourne #WeekendStyle #CasualCool
• •Headline: Collab Alert! 🎨 Something beautiful is stepping this way. Body: We've teamed up with [Collaborator's Name] to bring you a limited-edition collection where art meets footwear. Get ready for unique designs that tell a story with every step. Launching soon – don’t miss out! #WalnutCollab #WearableArt #LimitedEdition