Brand Tone

Aspirational, Stylish, Enthusiastic, Passionate, Approachable, Customer-Focused, Proudly Australian, Modern & Trendy

Brand Values

• •Personal Expression & Individuality
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer Satisfaction
• •Supporting Local
• •Celebration of Interests

Best Practices

• •Be Enthusiastic and Passionate: Use vibrant language that conveys excitement about the art and the possibilities it brings to a space. Words like "love," "passion," "timeless," "celebrate," and "inspire" align with their current messaging.
• •Emphasize Style and Trendiness (Subtly): While showcasing quality, also hint at the stylish and modern appeal of the prints. Use language that resonates with an audience interested in home decor trends.
• •Maintain an Approachable and Friendly Voice: Even when talking about "luxury" or "timeless art," keep the tone welcoming. Encourage interaction, ask questions, and make customers feel like part of a community.
• •Highlight Australian Identity and Quality: Consistently mention "Australian owned and produced" and "hand-made techniques" where appropriate, as these are key differentiators and value propositions.
• •Focus on Personalization and Expression: Frame product descriptions and marketing messages around how the art helps customers express their individuality and passions. Use "you" and "your" frequently to make it customer-centric.

Social Perception

Positive Customer Experiences, Trusted Brand, Good Value, Stylish and On-Trend, Responsive & Engaging (on social media)

Copy Examples

• •Headline: Your Walls Are Talking. Make Sure They're Saying Something Amazing. Body: Don't just decorate, express! At Wall To Wall Prints, we turn your passions into stunning, gallery-quality art. From iconic movie moments to your own cherished photos, discover pieces that tell your story. Explore our proudly Australian-made collection and let your personality shine. #WallToWallArt #ExpressYourself
• •Headline: Obsessed with Quality? So Are We. Body: Each print from Wall To Wall is crafted with love, right here in Melbourne. We use premium materials and hand-finished frames because we believe your memories and favorite designs deserve the best. Ready to transform your space with art that lasts? Shop now and see the difference.
• •Headline: That Blank Wall? It's an Opportunity. Body: Reimagine your home, one print at a time. Whether you're chasing that high-fashion vibe, a pop of abstract color, or a tribute to your sporting heroes, we've got the perfect piece waiting. Fast shipping, easy Afterpay, and endless inspiration. What will you choose?
• •Headline: From Our Melbourne Studio to Your Stylish Home. Body: Supporting local never looked so good! Wall To Wall Prints is 100% Australian owned, bringing you handcrafted frames and vibrant prints designed to inspire. Tag us @walltowallprints to show off your new look – we can't wait to see it! #AustralianMade #HomeDecorLove
• •Headline: Unlock Your Inner Interior Designer. Body: Creating a space you truly love is easy with Wall To Wall Prints. Our curated collections and custom framing options give you the freedom to make a statement that's uniquely you. Dive in and discover art that feels like home.