Brand Tone

Inspirational and Empowering, Friendly and Approachable, Creative and Playful, Helpful and Informative

Brand Values

• •Self-Expression and Personalization
• •Ease and Accessibility
• •Quality and Innovation
• •Creativity and Design
• •Customer Focus
• •American Made

Best Practices

• •Speak Your Customer's Language: Use an approachable, friendly, and slightly playful tone. Avoid overly technical jargon. Focus on the joy and ease of transforming a space. Think inspiring best friend rather than formal retailer.
• •Highlight Empowerment and Ease: Continuously emphasize how easy it is to use the products (peel and stick, DIY-friendly, damage-free) and how they empower customers to express their personality and creativity.
• •Showcase Creativity and Inspiration: Use vibrant descriptions for designs. Tell stories about how spaces can be transformed. Feature artist collaborations and the uniqueness of the designs.
• •Be Helpful and Supportive: Offer tips, tricks, and clear instructions. Anticipate customer questions and provide solutions in a helpful, encouraging manner. This can also help address some of the negative perceptions around installation or removal.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual branding on the website and social media. The language should reflect the vibrant, stylish, and creative imagery used to showcase the products. Use user-generated content (with permission) to reinforce the community and DIY aspects.

Social Perception

Positive: perceived as eco-friendly and committed to customer satisfaction, game-changer in home decor, making stylish updates accessible. Negative: Some customers have reported issues with customer service, including slow response times or unhelpful resolutions, particularly regarding lost orders or product issues. There are also complaints about the wallpaper damaging walls upon removal, despite being advertised as removable. The premium pricing is a concern for some, especially for larger projects. Discrepancies between sample colors and the actual product have also been mentioned.

Copy Examples

• •Headline: Your Walls Are Calling. Time to Answer with Love. Body: Tired of blank canvases? Unleash your inner designer with WallsNeedLove! Our peel-and-stick wallpapers and decals make it easy to transform any room into a space that screams *you*. No commitment, just pure, damage-free joy. What story will your walls tell? #WallsNeedLove #DIYDecor #HomeTransformation
• •Headline: Dream It. Peel It. Stick It. Love It! Body: Creating your dream room shouldn't be a nightmare. With WallsNeedLove, it’s as simple as peel, stick, and adore! From bold murals to charming decals, find the perfect design to express your unique style. Ready for an easy upgrade? Your happy place is just a click away. #EasyPeelAndStick #WallDecorIdeas #ExpressYourself
• •Headline: Small Change, Big Vibe. That’s the WallsNeedLove Promise. Body: You don't need a total renovation to feel a total transformation. Our removable wallpapers are designed for the style-savvy and commitment-shy. Experiment, play, and switch it up whenever inspiration strikes. High-quality, artist-designed, and oh-so-easy. Give your walls the love they deserve! #RemovableWallpaper #HomeRefresh #InteriorInspo
• •Headline: Artist-Made Magic for Your Walls. Body: We believe in the power of great design. That's why we partner with talented artists to bring you unique, inspiring wall coverings. Every purchase supports an artist and brings a touch of creativity into your home. Find a design that speaks to you and let your walls do the talking. #SupportArtists #UniqueDesigns #WallsNeedLoveArt
• •Headline: From Ugh to Unbelievable! Your Weekend Wall Makeover Awaits. Body: Got a few hours? Get a new room! WallsNeedLove makes stunning home makeovers achievable in an afternoon. Our peel-and-stick wallpaper is DIY-friendly, forgiving, and fabulous. Check out our how-to guides and get ready to wow yourself (and your guests!). #WeekendProject #DIYWallpaper #HomeDecorMadeEasy