Brand Tone

Inspirational, Enthusiastic, Helpful, Expert, Friendly, Quality-Focused, Trustworthy, Modern & Trendy

Brand Values

• •Passion for Design
• •Quality
• •Customer Empowerment
• •Expertise & Guidance
• •Customer Service
• •Accessibility
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (inspirational, helpful, enthusiastic, expert, friendly) and values (passion for design, quality, customer empowerment, expertise, service, accessibility, sustainability). Provide examples of "do's and don'ts" for language and style.
• •Prioritize "You" Language: Focus on the customer, their needs, aspirations, and how Wallpaper Trader can help them achieve their vision (e.g., "Transform *your* space," "Helping *you* express personal style").
• •Balance Inspiration with Practicality: While showcasing beautiful designs is key, always offer a layer of helpfulness – whether it's a tip, a link to a guide, or an invitation to ask for advice. This reinforces the "expert guidance" value.
• •Be Authentic and Passionate: Let the genuine enthusiasm for wallpaper and design shine through in the language. Use descriptive and evocative words that convey the beauty and impact of the products. The founder's passion is a key element to convey.
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal and snappier than a detailed blog post, the underlying values of quality, inspiration, and helpfulness should still be evident. Ensure consistency in messaging about product quality and customer support across all channels.

Social Perception

Knowledgeable, reliable, and inspiring source for wallpaper needs. Customer-centric, quality-driven. Aims to build a community around design and home decor.

Copy Examples

• •Instagram Post (Showcasing a new floral collection): Breathe new life into your sanctuary! 🌸 Our latest collection of floral wallpapers has blossomed, bringing enchanting botanicals and delicate designs to your walls. Swipe to see how these patterns can transform your space from ordinary to extraordinary. Which room would you grace with these beauties? #WallpaperTrader #FloralWallpaper #HomeDecor #InteriorDesign #TransformYourSpace #NewCollection
• •Facebook Ad (Targeting homeowners interested in renovation): Ready for a refresh? ✨ Discover the transformative power of wallpaper with Wallpaper Trader. From bold statements to subtle textures, find the perfect backdrop to your life. Quality you can trust, expert advice you can rely on, and a world of styles at your fingertips. Click to explore our collections and get inspired! #HomeRenovation #WallpaperInspo #PersonalStyle #InteriorGoals #QualityWallpaper
• •Website Blog Snippet (Introduction to a 'How-To' guide): Choosing the right wallpaper can feel daunting, but it doesn't have to be! At Wallpaper Trader, we believe everyone can achieve their dream interior. Our expert guide breaks down everything from pattern matching to measuring, ensuring your wallpaper journey is smooth, fun, and results in a space you absolutely adore. Let's get started! #DIYWallpaper #ExpertAdvice #WallpaperTips #HomeTransformation #InteriorDesignHelp
• •TikTok Video Caption (Quick showcase of a textured wallpaper): Texture a-n-d T-O-N-E-S! 🤩 Obsessed with how this grasscloth wallpaper adds instant warmth and sophistication. What do you think? Drop a comment! 👇 #WallpaperGoals #TexturedWallpaper #TikTokDecor #HomeVibes #WallpaperTrader
• •Email Newsletter Subject Line: Unlock Your Home's Potential ✨ Fresh Styles & Expert Tips Inside! (Body Snippet): Hello [Customer Name], At Wallpaper Trader, we're passionate about helping you create spaces that truly reflect your unique style. This week, we're highlighting [New Collection/Trend] and sharing our top tips for making a stunning statement. Plus, discover exclusive designs curated just for you...