Brand Tone

Inspirational & Creative, Helpful & Accessible, Quality-Conscious & Stylish, Customer-Focused, Emerging & Enthusiastic.

Brand Values

• •Transformation & Personalization
• •Quality & Durability
• •Creativity & Design Variety
• •Ease & Accessibility
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, helpful, witty, sophisticated), core values, target audience personas, and "words we use/don't use." Share this guide with anyone creating content.
• •Prioritize "You" over "We": Frame copy around the customer's needs, desires, and problems. Instead of "We offer beautiful wallpapers," try "You can create a stunning feature wall with our beautiful wallpapers." This makes the content more engaging and customer-centric.
• •Tell Stories, Don't Just Sell Products: Showcase how the wallpapers can change a space or evoke a feeling. Use customer testimonials (if available and authentic) or create narratives around a design's inspiration. This builds an emotional connection.
• •Maintain Consistency Across All Channels: Whether it's the website, an email, a social media post, or a product description, the tone should feel familiar and aligned. Regular content audits can help identify and correct inconsistencies.
• •Use Language That Evokes Positive Emotion and Action: Employ words that inspire creativity (e.g., "imagine," "discover," "transform"), offer solutions (e.g., "effortless," "simple," "easy"), and encourage engagement (e.g., "explore," "shop now," "share your style"). Ensure calls to action are clear and compelling.

Social Perception

Positive (among known customers), Emerging Brand Awareness, Niche Appeal, Perceived as a Direct-to-Consumer E-commerce Option, Potential for Growth.

Copy Examples

• •Headline for a new collection: "Unlock Your Walls' Potential: Discover the [New Collection Name] – Where Imagination Meets Design."
• •Social media post (Instagram/Facebook) with a room image: "From Blank Canvas to Breathtaking. ✨ See how our 'Enchanted Forest' mural transforms this reading nook into a cozy escape. Swipe to see the before! Ready for your own room revival? Shop the link in bio! #WallpaperThings #HomeDecor #WallMural #TransformationTuesday #InteriorDesignInspo"
• •Email subject line for a promotion: "DIY Dream Walls Start Here! ✨ Get 20% Off Your First WallpaperThings Order."
• •Product description snippet (Peel & Stick): "Effortless style, endless possibilities. Our premium peel and stick wallpaper makes transforming your space a breeze. No mess, no fuss – just stunning, removable designs that speak to your unique taste. Perfect for renters and commitment-phobes alike!"
• •Blog post call-to-action: "Inspired to refresh your space? Explore our full range of designer wallpapers and find the perfect match to tell your home's story. Let's create something beautiful together! [Link to Shop]"