Brand Tone

Friendly, informative, and slightly humorous with an Australian twist

Brand Values

• •Quality
• •Durability
• •Australian identity
• •Customer satisfaction
• •Approachability

Best Practices

• •Use a conversational and friendly tone to engage customers.
• •Incorporate Australian slang and humor where appropriate to connect with the local audience.
• •Emphasize the quality and durability of the wallpapers.
• •Provide helpful and informative content about wallpaper installation and maintenance.
• •Maintain a consistent brand voice across all platforms.

Social Perception

A reliable and approachable brand offering high-quality wallpapers with excellent customer service.

Copy Examples

• •"G'day, mate! Check out our ripper range of wallpapers that'll make your walls sing!"
• •"No worries if you're not a pro, our easy-to-follow guides will have you hanging wallpaper like a true blue Aussie!"
• •"These wallpapers are built to last, tougher than a kangaroo in a boxing match!"
• •"Spice up your living room with a splash of Down Under charm!"
• •"Our wallpapers are so good, they'll make your neighbours green with envy!"