Brand Tone

aspirational, helpful, and quality-focused

Brand Values

• •Transformation & Aspiration: Helping customers transform their spaces and achieve their "dream home décor."
• •Quality & Durability: Offering premium, high-quality, and durable wallpapers.
• •Customer Focus & Service: Providing personalized service, guidance, and a simple ordering/installation process. They describe themselves as a passionate, family-owned business.
• •Variety & Style: Offering an extensive range of designs, patterns, and textures to suit diverse tastes and styles.
• •Sustainability: Mentioning sustainably made products and sustainably sourced frames for art prints.

Best Practices

• •Focus on Aspiration and Transformation: Use language that inspires customers and highlights the potential of their spaces. Words like "transform," "elevate," "dream," "vision," and "inspire" are key.
• •Emphasize Quality and Craftsmanship: Consistently mention the premium nature, durability, and (where applicable) sustainable aspects of the wallpapers to build trust and justify value.
• •Maintain a Helpful and Supportive Voice: Offer guidance, make processes sound simple, and reiterate the availability of customer support. Position the brand as an expert partner.
• •Showcase Variety and Personalization: Highlight the wide range of styles available, catering to individual tastes and the ability to create unique spaces.
• •Use Evocative and Sensory Language: Describe how wallpapers *feel* and the *atmosphere* they create, not just how they look. Appeal to the emotions associated with a beautiful home.

Social Perception

provider of high-quality, stylish wallpapers that can significantly enhance a home's aesthetic. Customers likely see them as a source of inspiration and a means to achieve a more luxurious or personalized living space. The emphasis on a family-owned business and personalized service likely contributes to a perception of trustworthiness and care. The "top choice" mention suggests a growing positive reputation.

Copy Examples

• •Headline: Don't just decorate. Transform. Body: Your home is a canvas. Our curated collection of premium wallpapers empowers you to create a space that’s uniquely yours, reflecting your style and aspirations. Discover the difference quality design makes.
• •Headline: Dream Walls, Delivered. Body: From subtle textures to bold statements, find the perfect backdrop to your life at Wallpaper Store. As a family-owned business, we're passionate about helping you achieve the look and feel you've always wanted, with expert advice and seamless Australia-wide delivery.
• •Headline: Beyond Ordinary: Elevate Your Interiors. Body: Why settle for standard when you can have stunning? Our sustainably made, durable wallpapers are crafted to inspire. Explore endless design possibilities and let us help you bring your vision to life.
• •Headline: The Art of Atmosphere. Body: Unlock the secret to a truly captivating home. Whether it's the serene touch of grasscloth or a vibrant mural that tells a story, our wallpapers do more than cover walls—they create an experience. Let's design yours together.
• •Headline: Your Style, Beautifully Expressed. Body: At Wallpaper Store, we believe your home should be a reflection of you. Browse our extensive range of designer wallpapers and find the quality, style, and inspiration to make every room a masterpiece. Start your transformation today.