Brand Tone

Youthful and Fan-Focused, Authentic and Relatable, Creative and Evolving, Engaging and Interactive, Slightly Nostalgic/Retro

Brand Values

• •Connection with Fans
• •Artistic Expression & Originality
• •Authenticity
• •Quality (Aspired)
• •Accessibility

Best Practices

• •Speak Your Fans' Language: Use relatable terms, inside jokes (subtly), and a conversational style that resonates with the Wallows fanbase. Reference song titles or lyrics where appropriate and natural.
• •Emphasize Connection: Frame merchandise not just as products, but as a way for fans to connect with the band, their music, and the community. Highlight the 'official' nature of the merch.
• •Be Authentic and Transparent: If there are pre-orders or potential delays, communicate clearly and honestly. Let the band's personality shine through – a bit quirky, genuine, and appreciative of their fans.
• •Keep it Visually Cohesive: Ensure the copy on the store site matches the visual aesthetic of the band (e.g., if album art is retro, let some of that feeling seep into descriptions if appropriate).
• •Stay Current with the Band's Journey: Align copy with current events – new music releases, tour announcements, milestones. This keeps the store feeling fresh and directly connected to the band's ongoing narrative.

Social Perception

Positive Overall, Desirable Merchandise, Merchandise as Identity, Concerns about Shipping/Customer Service (Historically), Quality Expectations, Fan Community

Copy Examples

• •New Album Merch Drop: 'It's here. The new [Album Name] collection just dropped. Wear the sound. Live the lyrics. Shop now before it's gone (like that feeling when the house lights go down).'
• •Tour Merch Announcement: 'The Model Tour might be a memory, but the merch lives on. Grab your exclusive tour tee and relive those nights. P.S. Yes, this is the super soft one everyone's been talking about. 😉'
• •Vinyl Reissue: 'Remember when? Our 'Nothing Happens' vinyl is back in stock. Spin it, display it, cherish it. Perfect for late-night vibes and deep dives into the Wallows universe.'
• •Accessory Highlight (e.g., Keychain): 'Take a piece of Wallows with you, wherever you go. Our new [Item Name] keychain – small, but makes a statement. Just like that quiet lyric that hits you hardest.'
• •General Store Promotion/Seasonal: 'Lazy days, Wallows plays. Get cozy in our latest hoodies and tees. Designed by us, for you. Explore the official Wallows Store and find your new favorite thing.'