Brand Tone

Inspirational & Creative, Friendly & Approachable, Helpful & Supportive, Quality-Conscious & Trustworthy

Brand Values

• •Empowering Self-Expression & Creativity
• •Quality & Durability
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction & Support
• •Simplicity & Ease of Use

Best Practices

• •Stay Inspirational and Empowering: Use language that encourages creativity and personal expression. Focus on how Wallflora helps customers achieve their dream interiors.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a creative friend. Use warm, welcoming language. Share the brand's story and passion.
• •Be Genuinely Helpful: Provide clear, concise information. Anticipate customer questions in product descriptions and FAQs. Offer solutions and support proactively.
• •Highlight Quality and Eco-Values Consistently: Weave in mentions of material quality, durability, and eco-friendly aspects naturally in product descriptions, blog posts, and social media captions. This reinforces trust and aligns with brand values.
• •Keep it Simple and Positive: Reflect the ease of use of the products in the simplicity of the language. Maintain an optimistic and enthusiastic tone that makes customers excited about decorating.

Social Perception

Positive Customer Feedback, Trusted Source, Stylish & Transformative, Good Value, Eco-Conscious Choice

Copy Examples

• •Headline: Unleash Your Inner Designer. Transform Your Home with Wallflora. Body: Dreaming of a space that truly reflects you? Our stunning, easy-to-apply wallpapers make it simple. From vibrant florals to chic geometrics, find the perfect backdrop to your life. Peel, stick, and adore!
• •Headline: Style That Sticks. Quality That Lasts. Body: Why choose between beauty and durability? Wallflora offers premium, eco-friendly wallpapers that are as tough as they are gorgeous. Create a home you’ll love for years to come, sustainably.
• •Headline: Your Walls, Your Story. Effortlessly Told. Body: Don't let blank walls have the last word. Express your unique style with Wallflora's diverse collections. Easy to install, even easier to love. What story will your walls tell?
• •Headline: Breathe Easy with Beautiful, Eco-Friendly Walls. Body: Redecorate with a clear conscience. Our wallpapers are PVC-free, printed with safe inks, and our traditional paper is FSC certified. Good for your home, great for the planet.
• •Headline: From Drab to Fab in a Day? Yes, You Can! Body: Get ready for a home makeover that’s as quick as it is stunning! Wallflora's peel and stick wallpapers are designed for a mess-free, commitment-free transformation. Your dream room is just a peel away.