Brand Tone

Welcoming and Friendly, Sophisticated and Quality-Conscious, Service-Oriented and Helpful, Confident and Empowering, Established and Trustworthy

Brand Values

• •Exceptional Customer Service
• •Quality and Craftsmanship
• •Building Relationships
• •Personal Style and Empowerment
• •Community and Local Roots

Best Practices

• •Always Prioritize the Customer: Use "you" and "your" frequently. Focus on how the products and services benefit the customer (e.g., "help you feel confident," "your perfect outfit").
• •Emphasize Quality and Timelessness: Use descriptive words that convey sophistication, durability, and lasting style (e.g., "better goods," "classic pieces," "high-quality materials," "American-made").
• •Highlight Personalized Service: Regularly mention the availability and expertise of stylists, the welcoming atmosphere, and the commitment to building relationships.
• •Maintain a Warm and Approachable Voice: Even when discussing high-quality items, ensure the language is inviting and not intimidating. Phrases like "Come say hello!" or "We'd love to help" can be effective.
• •Be Authentic and Inclusive: Reflect the brand's commitment to serving "women of all ages and body shapes" in language and imagery, ensuring everyone feels welcome and understood.

Social Perception

Walla Walla Clothing Co. is generally perceived as a high-end, reputable boutique that offers high-quality, stylish clothing and exceptional, personalized customer service. Customers appear to value the curated selection of brands, the expertise of the stylists, and the pleasant in-store shopping experience. It's seen as a destination for those seeking lasting pieces and fashion advice rather than fast fashion. The woman-owned aspect and its long history in the community also contribute positively to its perception.

Copy Examples

• •Headline: Your Style, Elevated. Body: Discover enduring quality and personalized service at Walla Walla Clothing Co. For over 25 years, our stylists have been dedicated to helping you find pieces that make you look and feel exceptional. Visit us to experience the difference.
• •Social Media Post (with image of a new outfit): "Step into the new season with confidence! ✨ This stunning [Brand Name] arrival blends timeless design with modern flair. Our team is here to help you style it perfectly for any occasion. #WallaWallaStyle #QualityFashion #PersonalStyling"
• •Website About Us Snippet: "More than a store, we're a part of your style journey. At Walla Walla Clothing Co., we believe in the power of beautiful, well-made clothing to transform how you feel. Let our experienced stylists guide you to your next favorite piece in a warm and inviting atmosphere."
• •Email Subject: ✨ Find Your Signature Look at Walla Walla Clothing Co. Body: "Hello [Customer Name], Refresh your wardrobe with timeless pieces curated for quality and style. From Eileen Fisher classics to the latest from AG Jeans, we offer a personalized shopping experience to help you express your unique taste. Book a styling appointment or visit us today!"
• •Promotional Tagline: "Walla Walla Clothing Co: Where Quality Meets Personal Style. Helping you build a wardrobe you'll love, for everything from daily dressing to special occasions."