Tono de Marca

sophisticated, aspirational, and artistic

Valores de Marca

• •Quality
• •Exclusivity
• •Artistic Expression
• •Personalization
• •Inspiration

Mejores Prácticas

• •Maintain a Sophisticated Vocabulary: Use evocative and elegant language that reflects the artistic nature of the products. Avoid overly casual slang or jargon.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing the product, emphasize the feeling and atmosphere it creates. Tell a story about how the art can transform a space and reflect the owner's personality.
• •Use High-Quality Visuals: The aspirational tone must be matched by equally high-quality imagery and videography across all platforms. The visuals should be clean, well-lit, and showcase the art in inspiring settings.
• •Engage with the Audience Gracefully: When responding to comments and questions on social media, maintain a polite, professional, and helpful tone that aligns with the brand's sophisticated image.
• •Ensure Consistency Across All Channels: From the website's microcopy to the captions on Instagram and the script of YouTube videos, the brand's voice should be unified and instantly recognizable. This creates a cohesive and trustworthy brand experience.

Percepción Social

Perceived as a high-end provider of modern and stylish wall art, resonating with professionals and style-conscious individuals who appreciate a sophisticated image.

Ejemplos de Copy

• •Dare to express the unsaid. Our new abstract collection is a conversation starter, a mood-setter, a reflection of you. Transform your space into a gallery of your own making. #Queence #WallArt #AbstractArt #HomeDecor #InteriorDesign
• •Style isn't just what you wear. It's how you live. Adorn your walls with the elegance and audacity of our Fashion collection. Shop now and let your home make a statement.
• •Your home is a story. Let us help you write the next chapter. Discover our latest arrivals and find the piece that speaks to you. As a valued member of the Queence family, enjoy early access to our new 'Landscapes' collection.
• •Immortalize the legends. This striking portrait captures the timeless charisma of [Icon's Name], bringing a piece of history and a powerful presence to your walls. A must-have for the modern connoisseur.
• •Your workspace should inspire your best work. Elevate your office with art that blends sophistication and creativity. Discover the Queence collection and create an environment that fuels success.