Brand Tone

Inspirational and Passionate, Friendly and Approachable, Confident and Knowledgeable, Stylish and Fashion-Conscious, Ethical and Responsible

Brand Values

• •Sun Protection & Health
• •Quality & Craftsmanship
• •Fashion & Functionality
• •Adventure & Outdoor Lifestyle
• •Social & Environmental Responsibility
• •Customer Focus & Community

Best Practices

• •Lead with Purpose: Always weave in the 'why' behind Wallaroo – the commitment to sun safety and skin cancer prevention, alongside the joy of an outdoor lifestyle.
• •Balance Style and Substance: Highlight both the fashionable designs and the technical sun protection features (UPF 50+, packability, adjustability) in your copy.
• •Be Inspirational and Optimistic: Use language that evokes a sense of adventure, confidence, and the positive aspects of being outdoors safely. Phrases like 'It's a Sunny Life. Wear Your Hat!' capture this well.
• •Foster Community and Connection: Encourage user-generated content, ask questions, and use inclusive language that makes customers feel part of the Wallaroo family.
• •Maintain Authenticity and Transparency: Clearly communicate your B Corp status and your commitment to ethical practices and charitable giving. This builds trust and reinforces brand values.

Social Perception

Trusted for Sun Protection, Stylish and High Quality, Comfortable and Practical, Ethical and Purpose-Driven, Good Customer Service, Associated with an Active, Outdoor Lifestyle

Copy Examples

• •Headline: Adventure-Ready. Sun-Smart. Stylishly You. Body: Explore with confidence. Our UPF 50+ hats blend fashion with serious protection, so you can embrace every sun-filled day. #WallarooHats #ItsASunnyLifeWearYourHat
• •Headline: Look Good, Feel Great, Stay Protected. Body: Why choose between style and sun safety? Wallaroo Hats are crafted for your life outdoors, offering packable, adjustable designs and UPF 50+ peace of mind. Inspired by nature, designed for you.
• •Headline: More Than a Hat. It's a Promise. Body: As a B Corp, we're committed to making a difference – for your health and our planet. Every Wallaroo hat helps fund skin cancer research and education. Wear your values.
• •Headline: Your Go-To for Every Sunny Escape. Body: From beach days to mountain trails, our hats are designed to travel with you. Lightweight, packable, and always chic. What adventure are you planning with your Wallaroo? Share with #WallarooAdventures
• •Headline: Sun Protection That Speaks Your Style. Body: Discover a collection where vibrant designs meet UPF 50+ technology. Find the perfect Wallaroo hat that expresses your personality and keeps you covered in style.