Brand Tone

Passionate & Purpose-Driven, Educational & Informative, Positive & Uplifting, Australian & Natural, Friendly & Approachable

Brand Values

• •Sustainability
• •Conservation
• •Quality & Purity
• •Responsibility & Impact
• •Innovation

Best Practices

• •Always Lead with Purpose: Start communications by connecting back to the core mission of sustainability and wildlife conservation. This reinforces brand values and resonates with conscious consumers.
• •Maintain an Uplifting and Empowering Voice: Frame messages positively, focusing on the solutions and the collective impact consumers can make. Use encouraging language.
• •Be Transparent and Educational: Clearly explain the "why" behind the brand – the problems with plastic, the benefits of aluminium, and where the wildlife donations go.
• •Embrace Australian Identity Authentically: Weave in references to Australian nature, wildlife, and the local water source naturally, without it feeling forced. This reinforces the brand's origin and connection to its conservation efforts.
• •Use Consistent Visuals and Language Across All Platforms: Ensure that the imagery (natural, clean, Aussie-focused) and terminology (e.g., "infinitely recyclable," "#GoCircular," "Doing Good Better") are cohesive across the website, social media, and marketing materials.

Social Perception

Positive Association with Eco-Friendliness, High-Quality Product, Ethical Brand, Premium Product, Innovative and Forward-Thinking

Copy Examples

• •Headline: Sip Sustainably. Save Wildlife. Body: Every can of Wallaby Water isn't just pure Australian spring water; it's a vote for a cleaner planet and a helping hand for our amazing Aussie wildlife. Ditch the plastic, embrace the infinitely recyclable can, and let's #GoCircular together. Taste the good, do some good.
• •Headline: Pure Aussie Spring Water. Planet-Friendly Package. Body: Quench your thirst with Wallaby Water, sourced from pristine Victorian springs and served in an aluminium can that’s endlessly recyclable. Refresh yourself and rewild our planet with every sip.
• •Headline: Join the Ripple Effect for Good. Body: Choosing Wallaby Water means choosing a brighter future. Our aluminium cans reduce plastic waste, and 10% of our profits go directly to protecting Australia's precious wildlife. Ready to make a splash?
• •Headline: From Mt Buninyong to You. Naturally Pure, Naturally Responsible. Body: Experience the crisp, clean taste of Wallaby Water, naturally filtered and full of minerals. We’re committed to keeping Australia beautiful, one infinitely recyclable can at a time.
• •Headline: Don't Just Hydrate. Make an Impact. Body: Wallaby Water is more than just refreshing spring water. It’s a movement. A commitment to a plastic-free future and the preservation of our unique wildlife. Be part of the change. #DoingGoodBetter