Brand Tone

Elegant-Approachable

Brand Values

• •Primacy of the Product
• •Culinary Excellence
• •Customer Experience
• •Passion and Teamwork

Best Practices

• •Always Prioritize the Product: In all communications, whether visual or written, the ingredient should be the hero. Mention its origin, freshness, or quality to reinforce the core brand value.
• •Maintain a Consistent Visual Language: Use high-quality, professional photography with natural lighting that makes the food look appealing and fresh. This style should be consistent across the website, Instagram, and other visual platforms.
• •Balance Elegance with Proximity: While the tone should be refined, avoid being overly formal or distant. Use "you" (tú/vosotros) to address the audience on social media and incorporate behind-the-scenes content to show the human and passionate side of the brand.
• •Tell the Story Behind the Dish: Don't just describe the dish; explain its "why." Talk about the producer, the reason for choosing that ingredient for the season, or the specific technique used. This adds depth and value.
• •Adapt the Tone to the Platform: Maintain the same core values but adjust the execution. Instagram is for elegant photos and careful descriptions. TikTok is for dynamism, processes, and showing the team's personality. The website should be the most complete and professional source of information.

Social Perception

The public and customers perceive Wall57 as a high-quality restaurant, a benchmark in the Valldoreix area. It is seen as an "island of haute cuisine" in an area with a less dense gastronomic offer. It is recognized for the quality of its raw materials and the flavor of its dishes, such as its croquettes, rice dishes, and tartares. The price point is considered mid-to-high, appropriate for the quality offered, positioning it as a suitable choice for special occasions or business meals rather than a daily-dining spot. The atmosphere is consistently described as pleasant, modern, and spacious, with the open kitchen and terrace being highly valued features.

Copy Examples

• •Simplicity at its finest. Our wild sea bass, cooked over coals to honor its freshness. We accompany it with seasonal vegetables from our local producers. A dish where the product speaks for itself. Reserve your table and savor the essence of the Mediterranean.
• •Wall57: Cuisine Inspired by the Land, Defined by the Product. We believe the best flavor is born from the best ingredient. That's why we work with local producers to bring the essence of each season directly to your table.
• •This is what quality looks like. Straight from the market to our kitchen. What dish should we prepare with these today? #MarketCuisine #FreshFish #RestaurantLife #Valldoreix
• •An evening with... Join us at Wall57 for an exclusive wine-pairing night. Discover a selection of unique wines chosen by our sommelier, perfectly harmonized with a tasting menu created for the occasion. An experience for the senses. Limited spots available. Book now.
• •Looking for a unique gastronomic experience in Sant Cugat? At Wall57, in the heart of Valldoreix, we celebrate market cuisine with every dish. Perfect for a special dinner, a family meal, or simply to enjoy authentic flavors. Come and discover your new favorite restaurant.