Brand Tone

Friendly and Approachable, Comfort-Oriented, Service-Driven, Community-Focused/Proudly Canadian, Reliable and Established

Brand Values

• •Comfort: Providing comfortable footwear is a core offering.
• •Quality: Commitment to "excellence in quality."
• •Customer Service: A dedication to "exceptional customer service" and ensuring customer satisfaction. "We sell service, we simply use shoes to do it."
• •Selection & Value: Offering a wide range of styles from respected brands and providing value.
• •Canadian Identity: Pride in being a Canadian and locally B.C. owned and operated business.
• •(Historically) Environmental Responsibility: Past initiatives suggest a commitment to environmental causes.

Best Practices

• •Prioritize "Comfort" and "Fit" in Your Language: Consistently use words and phrases that evoke comfort, support, and the benefit of a good fit (e.g., "foot-friendly," "all-day comfort," "perfect fit," "happy feet").
• •Maintain a Friendly, Welcoming Voice: Address customers directly and use approachable language. Avoid overly technical jargon unless explaining specific comfort technologies. Phrases like "We're here to help," "Come say hi," or "Your friendly shoe experts" can reinforce this.
• •Emphasize Canadian Heritage and Local Connection: Subtly weave in mentions of being "Proudly Canadian" or "Your local B.C. shoe store" to build community connection, where appropriate.
• •Focus on Service and Expertise: Highlight the knowledge and helpfulness of the staff. Use phrases like "expert advice," "personalized fitting," "our team is here to guide you," to build trust in the service aspect.
• •Be Authentic and Down-to-Earth: Given its history as a family-influenced business and its local roots, the copy should feel genuine and relatable, avoiding overly corporate or impersonal language. Share stories or highlight staff when possible to humanize the brand.

Social Perception

Positive Reputation for Service, Known for Comfort and Selection, Loyal Customer Base, Resilient, Trusted Local Retailer

Copy Examples

• •Headline: Step Into Comfort That Lasts. Body: At Walk with Ronsons, we believe your shoes should feel as good as they look. For over 35 years, our B.C. team has been helping you find the perfect fit for work, weekends, and every walk in between. Visit us and feel the Ronsons difference! Call to Action: Find Your Perfect Pair Today!
• •Headline: Your Feet Will Thank You. 😊 Body: Tired of choosing between style and comfort? At Walk with Ronsons, you don't have to. We carefully select every shoe for its foot-friendly features and fashionable design. Come chat with our friendly experts! Call to Action: Discover True Comfort at Ronsons.
• •Headline: Proudly Canadian, Comfortably Yours. Body: As a locally owned B.C. business, Walk with Ronsons is dedicated to serving our community with quality footwear and exceptional service. We're passionate about finding shoes you'll love to live in. Call to Action: Support Local & Walk with Ronsons!
• •Headline: More Than Just Shoes, It's a Ronsons Experience. Body: We're not just selling shoes; we're offering a commitment to your comfort and satisfaction. Our experienced team is here to ensure you walk out happy, every time. Call to Action: Visit Us for a Personalized Fitting!
• •Headline: New Arrivals! Comfort Has Never Looked So Good. Body: Fresh styles have just landed at Walk with Ronsons! Explore the latest in comfortable, stylish footwear from your favourite brands. Our team is ready to help you find your next favourite pair. Call to Action: Shop New Arrivals In-Store!