Brand Tone

Confident and Authoritative, Reliable and Trustworthy, Practical and Solution-Oriented, Direct and Informative

Brand Values

• •Quality
• •Durability
• •Trust & Reliability
• •Customer Satisfaction & Convenience
• •Innovation (Practical)

Best Practices

• •Emphasize Reliability and Durability: Consistently use terms like "Built Tough," "long-lasting," "durable," "reliable," and "heavy-duty" to reinforce this core brand attribute. Back these claims with specifics like bend-test numbers or material highlights (e.g., Kevlar).
• •Highlight Certifications and Trust Markers: Always mention MFI certification for Apple-compatible products and the 2-year warranty as proof of quality and trustworthiness. This builds confidence.
• •Keep it Clear, Direct, and Benefit-Oriented: Focus on how the product solves a customer's problem or improves their experience (e.g., "charges faster," "prevents tangles," "keeps your phone secure"). Avoid overly technical jargon unless explaining a key benefit.
• •Maintain a Confident but Approachable Voice: Be assertive about product quality and brand standing (e.g., "Australia's #1") but ensure the language is still accessible and customer-focused. Customer service interactions should be particularly empathetic and helpful.
• •Use Consistent Visuals with Product-Focused Content: Ensure marketing imagery and videos align with the "tough," "reliable," and "tech-savvy" image. Product demonstrations, like those on YouTube, are effective in showcasing quality and functionality directly.

Social Perception

Positive Product Experience, Trusted for Apple Devices, Responsive Customer Service, Brand Name Ambiguity, Valued for Durability

Copy Examples

• •Don't Let a Dead Battery Slow You Down. Body: Power through your day with WalknTalk's ultra-reliable power banks and fast chargers. Built tough, MFI certified, and designed for your life on the go. Charge smarter, live fuller.
• •Tired of Flimsy Cables? Body: Meet your last charge cable. WalknTalk's 'Built Tough' range with Kevlar reinforcement is engineered to withstand over 100,000 bends. Stay connected, frustration-free. 2-year warranty included.
• •Seamless Connection, Unshakeable Hold. Body: Keep your eyes on the road and your phone secure with WalknTalk's intuitive car phone holders. Easy to install, designed for stability, and compatible with your device. Drive safer, talk easier.
• •MFI Certified. Aussie Approved. Body: Trust WalknTalk for all your Apple accessories. Our MFI certified chargers and cables ensure perfect compatibility and peak performance for your iPhone, iPad, and AirPods. Quality you can count on, down under and beyond.
• •Adventure-Proof Your Tech. Body: From rugged charge cables that defy the elements to smart trackers that keep your valuables in check, WalknTalk accessories are built for wherever life takes you. Charge. Connect. Conquer.