Brand Tone

Trendy & Stylish, Relaxing & Pampering, Friendly & Welcoming, Nature-inspired & Whimsical, Quality-focused & Professional

Brand Values

• •Customer Experience & Satisfaction: A clear focus on providing a holistic and positive experience for every visitor. This includes complimentary items like salads and juices.
• •Quality & Expertise: Employing skilled international stylists and using high-quality products in both the salon and café.
• •Innovation & Trendsetting: Offering modern Korean-inspired styles and a unique salon-café concept.
• •Holistic Well-being: Providing a space for customers to not only enhance their appearance but also to relax and rejuvenate.
• •Aesthetics & Ambiance: Creating a beautiful, "Instagrammable" environment that enhances the overall experience.
• •Community & Giving Back: The brand participates in charity events, offering services to orphanages and eldercare homes.

Best Practices

• •Embrace "Sunshine" & Positivity: Infuse copy with words that evoke warmth, happiness, light, and rejuvenation (e.g., radiant, blissful, vibrant, glowing, refresh, escape).
• •Highlight the Korean Influence: Subtly weave in the Korean expertise in beauty and the unique fusion in their cuisine, appealing to those interested in K-beauty and K-culture.
• •Focus on the "Experience": Go beyond just services and products; sell the feeling of being pampered, relaxed, and beautified in a unique, beautiful setting.
• •Use Sensory Language: Describe the sights (garden-like, floral, "Instagrammable"), tastes (delicious, fusion, fresh), and feelings (relaxing, pampering, professional) to immerse the reader.
• •Maintain a Visually-Driven Narrative: Since the brand is highly "Instagrammable," ensure copy complements strong visuals and encourages sharing and user-generated content. Use descriptive language that paints a picture.

Social Perception

Walking On Sunshine is widely perceived as a highly desirable and "Instagrammable" destination in Singapore. It's seen as a place to get high-quality Korean-style hair services from skilled professionals. The café is recognized for its pleasant ambiance and tasty Korean-Western fusion food, making it a popular spot for brunch or a relaxing meal. Customers appreciate the unique 2-in-1 concept, allowing them to combine a salon visit with a café experience. It is considered a go-to place for a pampering session and a treat. The brand has built a strong positive reputation, evidenced by numerous positive reviews and media features.

Copy Examples

• •Instagram Post (Image: Sun-drenched café interior with a beautifully plated brunch dish): "Escape the everyday and step into your own slice of sunshine. ✨ Enjoy blissful bites and garden vibes at Walking On Sunshine. Your urban oasis awaits. #WOSSingapore #CafeHoppingSG #KoreanCafe #OrchardCentral"
• •Facebook Ad (Video: Montage of hairstylists creating trendy looks, happy customers): "Ready for a hair transformation that turns heads? Our expert Korean stylists at Walking On Sunshine blend artistry with the latest trends to bring your dream hair to life. Book your escape to beautiful. Link in bio! #WalkingOnSunshineSalon #KoreanHairSG #HairGoals #PamperYourself"
• •Website Hero Banner Text: "Walking On Sunshine: Where Korean Beauty Meets Garden Serenity. Indulge in expert hair artistry and delightful café creations in the heart of Singapore. Your journey to radiance starts here."
• •Promotional Email Subject: "☀️ Hello Sunshine! Treat Yourself to a Day of Bliss at WOS." Body Snippet: "Imagine this: A relaxing hair spa, a stunning new style, followed by a delicious Korean-fusion meal in our enchanting garden café... Make it a reality at Walking On Sunshine! Book your much-deserved pampering session today."
• •Pinterest Pin Description (Image: Flatlay of vibrant café dishes and drinks): "Feast your eyes (and your tastebuds!) on our Korean-Western delights. Every dish at Walking OnSunshine Café is a work of art, crafted with the freshest ingredients and a sprinkle of sunshine. Perfect for your next brunch date! #WOSCafe #SingaporeFoodie #InstaFood #GardenCafe"