Brand Tone

Inspirational, Proud, and Quality-Focused

Brand Values

• •Resilience
• •Quality Craftsmanship
• •Local Empowerment
• •Entrepreneurship
• •Style & Comfort

Best Practices

• •Always circle back to the powerful founding story of resilience and local pride. It’s a unique differentiator that builds an emotional connection with the audience.
• •Consistently use phrases like "Made in South Africa," "Local Craftsmanship," and "Support Local" to reinforce this core value and appeal to patriotic consumers.
• •Words like "premium," "finest yarns," "durability," "craftsmanship," and "comfort" should be staples in your vocabulary to build a perception of a high-end product.
• •Your copy should inspire. Frame the brand as a positive force, whether you're talking about its products, its story, or its commitment to the local economy.
• •End your copy with a clear, confident instruction. Use phrases like "Step up your sock game," "Join the Republic," or "Wear your story" to create a sense of community and encourage action.

Social Perception

Due to the absence of social media presence, reviews, or news coverage, Walkies Republic currently has a low public profile. The perception of the brand is limited to direct customer interaction. For the broader public, the brand is largely unknown, presenting an opportunity to build public perception from scratch.

Copy Examples

• •Born in Lockdown. Worn with Pride. When times got tough, we got to work. Walkies Republic was founded in 2020 with a simple mission: to create premium, stylish socks right here in South Africa. Every pair is a testament to resilience and quality craftsmanship. Step up your sock game with us. #WalkiesRepublic #MadeInSA #LocalAndProud
• •The Gift of Quality. The Story of Resilience. Looking for a corporate gift that stands out? Our premium, South African-made socks are more than just an accessory; they're a statement of quality and support for local enterprise. Contact us for wholesale and corporate gifting options.
• •The Founder's Favourite. Designed for all-day comfort and lasting style, this pair is crafted from the finest locally sourced yarns. Its reinforced heel and seamless toe ensure durability, while the vibrant design adds a touch of personality to any outfit. Feel the quality of local craftsmanship with every step.
• •Our Story Isn't Just About Socks. It’s about what happens when passion meets purpose. Walkies Republic began when our founder, Cheslyn, transformed retrenchment into a new republic of style and quality. We are proudly South African, from our designs to our manufacturing. Join the family.
• •Feel the Difference Quality Makes. You deserve more than just ordinary socks. At Walkies Republic, we pour passion and the highest quality yarns into every pair we make. Experience true South African craftsmanship and find your perfect fit today. Explore our latest designs and enjoy 10% off your first order.