Brand Tone

Problem/Solution Oriented, Reassuring & Trustworthy, Empathetic & Understanding, Encouraging & Hopeful, Direct & Informative

Brand Values

• •Pain Relief & Well-being
• •Mobility & Activity
• •Quality & Efficacy
• •Customer Satisfaction
• •Accessibility & Affordability
• •Trust & Credibility

Best Practices

• •Lead with Empathy, Follow with Solution: Always acknowledge the customer's pain point first before introducing the product as the effective remedy.
• •Leverage Trust Markers Consistently: Regularly mention "Class 1 Medical Device," "scientifically proven," "podiatrist-designed," and use snippets of positive testimonials in marketing materials.
• •Focus on Benefits, Not Just Features: Instead of just saying "customizable inserts," explain how this leads to "personalized comfort and optimal support for your unique needs."
• •Use Strong, Positive Action Verbs: Employ words like "realign," "relieve," "restore," "rediscover," "reclaim" to inspire action and hope.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain the product's mechanism and benefits in easy-to-understand language, reinforcing that relief is accessible. Be clear about the distinction from any similarly named fitness apps if the context requires it.

Social Perception

Positive: Many customers perceive Walkfit.tv orthotics as a life-changing product that effectively alleviates chronic pain, especially for conditions like plantar fasciitis. They are often seen as good value for money compared to other solutions. Slight Skepticism/Mixed: Some potential customers or reviewers might be initially skeptical due to the "As Seen On TV" nature or have found them less effective for very specific or severe conditions. An adjustment period is sometimes noted, which might be a slight barrier for some. Confusion with WalkFit App: There is a potential for brand confusion with the "WalkFit" walking and fitness app, which offers workout plans and tracking, and operates on a subscription model. The orthotics product (Walkfit.tv) is distinct from this app.

Copy Examples

• •Tired of foot pain dictating your day? Our scientifically proven WalkFit Platinum Orthotics realign your body from the ground up, so you can step back into a life with less pain and more freedom. Feel the difference.
• •Don't let aching knees and a sore back hold you back any longer. Join millions who've found relief with WalkFit.tv. Our podiatrist-designed orthotics offer the support you need to move comfortably again.
• •Imagine walking without that nagging pain. WalkFit Platinum Orthotics make it possible. With customizable arch support and a design that eases pressure, you’re not just buying insoles, you’re investing in your well-being.
• •Skeptical about 'off-the-shelf' solutions? WalkFit.tv is a Class 1 Medical Device, proven to reduce pain in the feet, knees, hips, and back. Try them risk-free for 30 days and rediscover the joy of movement.
• •From unbearable pain to walking for miles – that's the WalkFit.tv promise, echoed by thousands of our customers. Get your customizable orthotics today and start your journey to a more comfortable, active you.