Brand Tone

Compassionate and Caring, Dedicated and Passionate, Trustworthy and Reliable, Community-Oriented, Informative and Educational, Ethical and Responsible

Brand Values

• •Animal Welfare
• •Support and Charity
• •Quality
• •Sustainability and Ecology
• •Community and Collaboration
• •Transparency

Best Practices

• •Lead with Compassion: Always frame product descriptions and communications with the underlying mission of animal welfare. Use words like "care," "support," "help," "heart."
• •Be Authentic and Story-Driven: Share genuine stories from the "About Us" page, the blog, or partner rescue stations to connect emotionally with the audience.
• •Highlight the Impact: Clearly communicate how each purchase contributes to wildlife aid (e.g., the percentage of profits donated). This reinforces the value proposition beyond the product itself.
• •Educate and Inform: Provide valuable tips and information about wildlife care, positioning the brand as a knowledgeable and helpful resource. This can be done through product descriptions, blog posts, and social media content.
• •Use Inclusive and Community-Focused Language: Address customers as fellow animal lovers and part of a larger community dedicated to helping wildlife. Phrases like "Join us," "Together we can," "Our shared mission" foster this sense.

Social Perception

Positive, Trusted Resource, Ethical Choice, Niche Expert. The name "Waldkobolde" (Forest Goblins/Sprites) adds a touch of whimsy and connection to nature

Copy Examples

• •Headline: Support Our Little Forest Friends with Every Purchase! Body: At Waldkobolde.shop, your choice makes a difference. We're dedicated to providing top-quality, sustainable food and supplies for hedgehogs, squirrels, and other native wildlife, with a large part of our profits directly aiding German wildlife rescue stations. Shop with heart, help with purpose.
• •Headline: Give a Hedgehog a Helping Hand This Season. Body: Discover our specially formulated, grain-free hedgehog food, trusted by rescuers and loved by hedgehogs! Every bag sold helps us support the vital work of wildlife rehabilitation centers. Because every little life matters.
• •Headline: From Our Passion to Their Paws: Quality Care for Wildlife. Body: Born from a love for rehabilitating squirrels, Waldkobolde.shop offers everything you need to care for the wild animals in your garden. Plus, 25% of our net proceeds go directly to wildlife aid. Join our community of carers!
• •Headline: Sustainable Shopping for a Wilder World. Body: We believe in caring for our planet as much as we care for its creatures. That's why we focus on ecological and regional products. Find safe, high-quality supplies and help us fund rescue efforts across Germany.
• •Headline: More Than a Shop: A Lifeline for Native Animals. Body: When you choose Waldkobolde.shop, you're not just buying food or accessories; you're becoming part of a vital support network for underfunded wildlife stations. See how your purchases make an impact on our blog!