Brand Tone

Patriotic and Traditional, Strong and Resilient, Reverent and Spiritual, Quality-Conscious and Assuring, Direct and Proud

Brand Values

• •Heritage and Tradition
• •Courage, Honor, and Discipline
• •Self-Sacrifice and Abnegation
• •Quality and Excellence
• •Family and Connection
• •Resilience and Inner Strength

Best Practices

• •Embrace the "Warrior-Poet" Voice: Combine strength, honor, and resilience with an appreciation for heritage, beauty, and tradition. Think of a tone that is both firm and respectful.
• •Weave in Core Values: Explicitly and implicitly reference values like courage, honor, discipline, heritage, and French pride in product descriptions, social media posts, and all communications.
• •Use Evocative Language: Employ words that resonate with themes of legacy, chivalry, strength, patriotism, and craftsmanship (e.g., "forged," "legacy," "enduring," "valour," "heritage," "artisan").
• •Maintain a Respectful and Slightly Formal Register: While engaging, the tone should reflect the seriousness of the values being promoted. Avoid overly casual slang unless it specifically aligns with a targeted campaign.
• •Visual-Verbal Cohesion: Ensure that the imagery and design elements used alongside the copy consistently reflect the brand's traditional, strong, and quality-focused identity. For instance, imagery of French historical sites, nature, or well-crafted items would align well.

Social Perception

Positive Customer Experience, Niche Appeal, Engaged Community (on TikTok), Perceived as a guardian of traditional values

Copy Examples

• •Walk with Valor. Experience the comfort of Waldhari orthopedic sandals, crafted for resilience and inspired by the enduring spirit of France. Step into your legacy.
• •Wear Your Heritage. More than a t-shirt, it's a testament to the timeless values that forged France. Waldhari: Strength, Honor, Tradition.
• •Forged with Honor. Each Waldhari piece is a handcrafted symbol of French artistry and enduring values. Own a part of a legacy.
• •Waldhari France: Reviving the spirit of chivalry. We are two brothers, former paratroopers, dedicated to embedding courage, honor, and French tradition into every creation. Join us in celebrating our proud heritage.
• •Stand for something. 🇫🇷 Our latest collection embodies the courage and resilience that defines our heritage. Discover Waldhari – clothing and accessories with strong values.