Brand Tone

Curated, Welcoming, Inspired, and Unique

Brand Values

• •Curated Quality
• •Aesthetic Appeal & Style
• •Uniqueness & Discovery
• •Customer Experience
• •Eco-Consciousness
• •Thoughtful Gifting

Best Practices

• •Embrace 'Curated' Language: Use words like 'curated,' 'handpicked,' 'selected,' 'artisanal,' and 'unique finds' to emphasize the special nature of the products and the care taken in choosing them.
• •Channel Coastal & Natural Inspiration: Weave in sensory language that evokes the sea, nature, and tranquility (e.g., 'ocean hues,' 'natural materials,' 'serene,' 'calm,' 'botanical').
• •Maintain a Warm & Welcoming Voice: Even in written copy, aim for a tone that feels approachable and friendly, as if offering a personal recommendation. Use inviting language like 'discover,' 'explore,' 'welcome.'
• •Highlight the Story & Origin: Briefly mention the 'California-meets-New England' influence or the 'global finds' aspect to reinforce the brand's unique identity and the diverse origins of its products.
• •Focus on a Lifestyle, Not Just Products: Position items as contributing to a beautiful, thoughtful, and serene lifestyle. Emphasize how products can enhance a home or make a perfect gift, appealing to the customer's aspirations and emotions.

Social Perception

Highly Regarded Local Gem, Source of Unique Finds, Stylish and Aspirational, Friendly and Pleasant Shopping Experience, Overwhelmingly Positive (in a good way)

Copy Examples

• •Instagram Post (New Decor Arrival): Infuse your sanctuary with coastal serenity. ✨ Our new hand-thrown ceramic vases, echoing the tranquil hues of a New England morning, have just arrived. Discover the perfect piece to bring a touch of curated calm to your home. #WaldAndSea #NewportRI #HomeDecor #CoastalLiving #ArtisanMade
• •Website Product Description (Scented Candle): Let the gentle aroma of our 'Sea Salt & Sage' candle transport you to a windswept shore. Hand-poured with natural soy wax and infused with calming botanicals, it’s more than a scent – it’s an experience. A thoughtful gift or a well-deserved treat for yourself. Find your moment of peace. [Shop Link]
• •Email Newsletter Snippet (Highlighting Gifting): Searching for a gift that speaks volumes? At WaldandSea, we curate unique treasures from around the globe, each with a story to tell. From handcrafted jewelry to artisanal home accents, find that perfect 'little something' that shows how much you care. Visit us in Newport or explore our online collection. 🎁
• •Facebook Ad (Targeting Home Decor Enthusiasts): Tired of the same old styles? Discover WaldandSea, where California cool meets New England charm. We handpick unique, globally-inspired décor and lifestyle pieces to help you create a home that’s truly *you*. Explore our ever-evolving collection and find what makes your space special. [waldandsea.com]
• •In-Store Signage (Near a collection of handcrafted items): Crafted with Care, Chosen with Love. ✨ These unique pieces are made by talented artisans, bringing a touch of global inspiration and New England soul to your home. Discover the story behind each creation. #ShopLocal #ArtisanGoods #WaldAndSeaFinds