Brand Tone

Aspirational style, uniqueness, and everyday practicality, with a friendly and value-conscious approach.

Brand Values

• •Uniqueness & Exclusivity
• •Functionality & Practicality
• •Style & Elegance
• •Customer Satisfaction (Stated)
• •Affordability/Value
• •Social Responsibility (Stated)

Best Practices

• •Be Authentic and Transparent: Clearly state material composition and be transparent about manufacturing locations.
• •Highlight Uniqueness & Design Inspiration: Emphasize what makes Walasa designs unique and share any design inspirations or stories.
• •Balance Aspiration with Achievability: Maintain a friendly, approachable tone while showcasing elegance and style. Ensure the aspirational messaging doesn't feel out of reach.
• •Focus on Customer Experience & Support: Continuously reinforce messages about customer care, easy returns, and support to counteract negative reviews regarding service. Back up claims with actions.
• •Show, Don't Just Tell, Functionality: Use copy and imagery to demonstrate functionality - e.g., specific details about what fits in the bag, organization features, and comfort.

Social Perception

Mixed: Some customers are happy with the style and perceived value, while others have skepticism & distrust regarding the authenticity of materials, originality of designs, transparency of the business, and customer service issues. There are also concerns about legitimacy.

Copy Examples

• •Headline: Discover Your Signature Style. Carry Uniqueness. Body: Why blend in when you were born to stand out? At Walasa, our handbags are more than just accessories; they're a statement. Find exclusive designs that blend everyday functionality with a touch of elegance, all crafted to help you shine. Your new favorite bag is waiting.
• •Headline: Elegance Meets Everyday: The Perfect Bag for Your Life. Body: From busy mornings to chic evenings, Walasa bags are designed for every moment. Experience the perfect fusion of form, function, and fashion with our curated collection. Beautifully designed, surprisingly practical. Carry confidence, wherever you go.
• •Headline: Feel Good, Look Fabulous. (And Save Big!) Body: Spoil yourself with a bag that turns heads and fits your life. Our latest collection features unique, eye-catching designs crafted with care. Plus, for a limited time, enjoy [XX]% off! Radiate good vibes with Walasa.
• •Headline: More Than Just a Bag: It's Your Daily Dose of Joy. Body: We believe your accessories should make you happy. That's why Walasa offers unique designs that bring a smile to your face and effortless style to your day. Explore our collection and find the piece that speaks to you. P.S. We love our customers – enjoy 24/7 support!
• •Headline: The Art of Unique. The Ease of Everyday. That's Walasa. Body: Tired of the same old styles? Walasa brings you handbags where original design meets practical living. High-quality materials, thoughtful details, and an eye for what makes you, you. Elevate your everyday with a touch of Walasa exclusivity.