Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Knowledgeable, Authoritative, Community-Focused, Informal and Engaging

Brand Values

• •Quality
• •Customer Service
• •Family
• •Passion for the Lifestyle
• •Community

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang, terminology, and communication style of the skate and surf community. Keep it authentic but avoid overdoing it to the point of being inauthentic.
• •Prioritize Passion and Enthusiasm: Let genuine excitement for the products and the lifestyle shine through in all communications. Use vibrant language and express a love for the sports.
• •Be Approachable and Helpful: Maintain a friendly, conversational style. Encourage questions and interactions. Position the brand as a helpful guide, especially for beginners or those needing advice.
• •Focus on Community and Shared Experience: Frame content around the joy and camaraderie of the sports. Use 'we' and 'us' to foster a sense of belonging. Highlight customer stories or user-generated content when possible.
• •Maintain a Consistent Voice Across Platforms, with Nuance: While the core tone should be consistent, adapt the delivery slightly for different platforms (e.g., more visual and short-form on TikTok/Instagram, potentially more detailed on the blog or email). Always ensure the core values of quality, service, and passion are evident.

Social Perception

Positive Customer Experiences, Trusted Retailer, Knowledgeable Resource, Engaging and Modern

Copy Examples

• •Headline (Website Banner): 'Your Adventure Starts Here. Gear Up with Wake2o™ – Quality Boards, Expert Advice, and a Community That Rips!'
• •Social Media Post (Instagram/Facebook - New Product Arrival): '🔥 Fresh Drop! 🔥 The all-new [Product Name] just landed at Wake2o™! Whether you're carving streets or chasing waves, this beast is built for good times. Got questions? Slide into our DMs – we're stoked to help you pick your perfect ride! #Wake2o #NewGear #SkateLife #SurfLife #[BrandName]'
• •Product Description Snippet (Longboard): 'Meet the [Longboard Name] – your new best mate for those chilled sunset cruises and carving up the concrete. We've put this board through its paces, and trust us, the ride is pure bliss. Crafted with [Key Feature 1] and [Key Feature 2], it’s not just a board, it’s an extension of your vibe. Ready to roll?'
• •Email Subject Line (Promotional): 'Ride the Wave (or Pavement!) of Savings 🌊🛹 – Deals Inside!'
• •Blog Post Introduction (Choosing a Paddleboard): 'Picking your first (or next!) paddleboard can feel like a big wave to navigate. But don't sweat it! Team Wake2o™ is here to break it down, sharing all the essentials – from board types to the must-have accessories. We're all about getting you out on the water with confidence and the perfect gear. Let's dive in!'