Tono de Marca

Aspirational, Accessible, and Trustworthy. The brand's tone is encouraging and focused on a positive lifestyle, communicating quality and style without being exclusive. The language is clear, direct, and builds confidence.

Valores de Marca

• •Quality
• •Affordability
• •Empowerment

Mejores Prácticas

• •Always highlight the "100% women-owned" aspect in key communications (bios, footers, ads). It’s a powerful differentiator that builds connection and loyalty.
• •Use aspirational language about style and sunshine, but always ground it with tangible benefits like affordability, polarization, and durability to reinforce your value proposition.
• •Consistently use words like "premium," "high-grade," and "craftsmanship" when describing materials and design to build trust and justify the purchase, even at an affordable price point.
• •Avoid jargon. Write in a way that is easy to understand and direct. State the benefits clearly (e.g., "reduce glare, enhance contrast") to show confidence in the product.
• •Use inclusive and inviting language like "Join us on our journey" and "Be the first to know" to make customers feel like they are part of a movement, not just buying a product.

Percepción Social

Undefined externally due to lack of independent reviews and social media presence, but proactively framed by the brand itself. Wake 11 projects an image of a modern, ethical, and customer-centric company, perceived as a small, independent brand with a strong, self-defined identity.

Ejemplos de Copy

• •100% Women-Owned. 100% Style. 100% UV Protection. Discover the sunglasses that do it all. #Wake11
• •Meet The Coastals. Your go-to for effortless cool. Crafted from premium, lightweight materials and equipped with polarized lenses, they're designed for all-day comfort and crystal-clear vision. Timeless style, built to last. All for just $35.
• •See the World Better. And Brighter.
• •At Wake 11, we believe you shouldn't have to choose between quality and cost. As a 100% women-owned business, we're redefining eyewear by offering timeless, polarized sunglasses that are built to last, without the luxury price tag.
• •✨ Timeless Polarized Sunglasses | USA's only 100% Women-Owned Sunglass Co. | Quality, style & value in every pair. 👇 Shop the collection