Brand Tone

Inspiring, Authentic, Compassionate, and Hopeful

Brand Values

• •Empowerment
• •Community & Connection
• •Sustainability & Ethical Practices
• •Craftsmanship & Cultural Heritage
• •Purpose & Impact
• •Dreams & Hope
• •Love for the Earth and its People

Best Practices

• •Always Lead with Purpose: Every piece of copy, whether a product description or a social media update, should tie back to Wakami’s core mission of empowerment and positive impact. Remind the audience of the "why" behind the "what."
• •Tell Authentic Stories: Focus on the real people and communities behind the products. Use names, share personal anecdotes (with permission), and showcase the tangible results of Wakami’s work to build genuine connection and avoid generic messaging.
• •Use Inspiring and Hopeful Language: Employ words that evoke optimism, dreams, transformation, and connection. Words like "empower," "dream," "transform," "connect," "hope," "future," and "prosperity" align well with the brand's essence.
• •Emphasize "Handmade" and "Heritage": Consistently highlight the artisanal craftsmanship and the Guatemalan cultural roots. This reinforces uniqueness, quality, and the value of preserving traditional skills.
• •Maintain a Tone of Warmth and Inclusivity: Speak to the audience as "citizens of the world" who share a collective dream for a better planet. The tone should be inviting and make people feel part of a compassionate global community.

Social Perception

Wakami Global is generally perceived very positively by customers and the public. They are seen as a brand that successfully combines beautiful, unique, and high-quality handmade products with a strong and genuine social mission. Customers feel a connection to the artisans and their stories, appreciating the transparency and the impact their purchases make. The brand is respected for its ethical practices, fair trade principles, and commitment to empowering women. The "style with a story" aspect resonates well, making the products more than just accessories but symbols of positive change and connection. Wakami is often highlighted as an example of a successful social enterprise and a Certified B Corporation, which adds to its credibility. The brand evokes feelings of inspiration, hope, and making a difference through conscious consumerism.

Copy Examples

• •Instagram Post (Image: Close-up of a vibrant Wakami bracelet on someone's wrist, perhaps holding a coffee cup): Knot by knot, dream by dream. ✨ Each Wakami bracelet is a piece of Guatemalan heart, handcrafted to empower women artisans and weave a brighter future. Wear your story, share the impact. #WakamiGlobal #HandmadeWithLove #EmpowerWomen #StyleWithAStory #EthicalFashion
• •Facebook Ad (Carousel showing different bracelet sets and artisans smiling): More Than Just an Accessory. It's a Livelihood. It's Hope. It's a Connection. Wakami Global brings you unique, handcrafted designs from Guatemala that empower women, support communities, and protect our planet. Discover the collection that changes lives, one beautiful piece at a time. Shop Now & Be Part of the Story.
• •Website Banner (Homepage): Wakami Global: Weaving Dreams into Reality. Explore handcrafted treasures from Guatemala and join us in empowering artisans and their communities. Every purchase tells a story of hope and connection.
• •Email Subject Line (for a new collection launch): New Arrivals: Threads of Change, Woven for You ✨ (Email Body Snippet): Discover the latest Wakami collection, where ancient traditions meet modern style. Each piece is consciously crafted by our partner artisans in Guatemala, bringing you designs that not only look good but *do* good. Feel the connection, embrace the story.
• •TikTok Video Concept (Short, engaging video): (Scene 1: Quick shot of hands weaving) Caption: From their hands... (Scene 2: Beautiful shot of finished bracelets) Caption: ...to your wrist. (Scene 3: Smiling artisan) Caption: ...equals empowered dreams! ✨ (Sound: Uplifting, trending audio) On-screen text: Support Guatemalan artisans with Wakami #Wakami #FairTrade #HandmadeJewelry #MakeADifference