Brand Tone

enthusiastic, nostalgic, and authentic. It's a voice that speaks directly to football lovers, sharing in their passion for the sport's history and iconic moments. The language is casual and approachable, creating a sense of community rather than a corporate entity. It avoids overly formal or technical jargon, making it accessible to a broad audience of fans.

Brand Values

• •Passion for Football
• •Authenticity and Nostalgia
• •Community
• •Quality

Best Practices

• •Speak the Language of Fans: Use terminology and references that resonate with football enthusiasts (e.g., "kit," "classic," "legendary"). This demonstrates authenticity and builds a stronger connection with the community.
• •Evoke Emotion: Focus on the feelings associated with football – nostalgia, passion, pride, and camaraderie. Use storytelling to connect the jerseys to specific moments and memories.
• •Keep it Simple and Direct: While emotive, the copy should also be clear and concise. The primary goal is to showcase the product and make it easy for customers to find what they're looking for.
• •Leverage Visuals with Text: On platforms like Instagram and TikTok, ensure the copy complements the visuals. Use captions to add context, ask questions, and encourage engagement.
• •Maintain a Consistent Voice Across Platforms: While the format of the content may change from the website to TikTok, the core brand voice—enthusiastic, nostalgic, and authentic—should remain the same. This creates a cohesive and recognizable brand identity.

Social Perception

The public perception of WAKA Football appears to be positive among its target audience. Customers and followers on social media engage with the content enthusiastically, often expressing admiration for the jerseys and sharing their own football memories. The brand is seen as a reliable source for unique and sought-after football shirts. There is little to no negative sentiment found in online discussions or reviews, indicating a satisfied customer base.

Copy Examples

• •That late-game winner. That championship season. Some moments are unforgettable. Find the jersey that takes you back. Shop the WAKA Football retro collection.
• •From the stands to the street, your colors tell a story. Represent your team's legacy with a classic kit from WAKA Football. Legendary style is just a click away.
• •Before the tactics and the trophies, there was the iconic jersey. Discover the designs that defined eras and inspired generations. The WAKA Football gallery is now open.
• •Whether you're heading to the match or out with friends, we've got the perfect jersey to complete your look. Stand out with a timeless design. Explore new arrivals at WAKA Football.
• •Searching for the ultimate present for the football fan in your life? A retro jersey is more than a gift; it's a piece of history. Find their favorite team at WAKA Football and make their day.