Brand Tone

Practical, Helpful, and Community-Focused

Brand Values

• •Local Community
• •Convenience and Service
• •Comprehensive Solutions
• •Quality and Trust

Best Practices

• •Always Emphasize the Local Angle: Every piece of copy should, where possible, connect back to the unique context of living on Waiheke Island. Use phrases like "island life," "for your Waiheke home," and "no ferry required."
• •Focus on Service and Solutions: The brand's strength is its helpfulness. Copy should be benefit-driven, focusing on how products and services make life easier for the customer (e.g., "fast delivery," "expert advice," "we'll handle the logistics").
• •Use a Practical and Direct Tone: Avoid overly poetic or abstract language. The tone should be clear, confident, and straightforward, like a helpful neighbour giving good advice.
• •Highlight Convenience as a Key Value: Explicitly mention the benefits of shopping locally versus the alternative (mainland stores). Mention factors like "save on shipping," "get it today," and "see it in person."
• •Build Community Trust: Use language that reinforces reliability and shared identity. Phrases like "your local department store," "proudly serving the island," and featuring customer testimonials can strengthen this bond.

Social Perception

Waiheke Living is perceived by customers as an indispensable local institution. It is highly valued for its excellent customer service, with staff described as "knowledgeable and helpful," often going "above and beyond." Customers see great value in its convenience, which mitigates the logistical challenges and costs of purchasing items from mainland Auckland. The perception is that of a reliable, trustworthy, and essential community business that understands and caters specifically to the needs of island residents.

Copy Examples

• •For Waiheke homes, by Waiheke locals. From a new fridge to the perfect cushions, we're your one-stop island home store. Practical solutions, friendly service. That's Waiheke Living.
• •Make the most of our island lifestyle. This durable outdoor lounge set is built to withstand the salty air and sunny afternoons. Perfect for your deck or garden, it’s in stock and ready for local delivery. Turn your outdoor space into your favourite place.
• •Beat the ferry fees! Our new season bedding and towels have arrived.
• •Your house is your sanctuary. We're here to help you keep it that way. Whether it’s an urgent appliance replacement or a fresh set of drapes, Waiheke Living has what you need, right here on the island. Shop local, live better.
• •Can't find what you're looking for? Our team knows our range inside and out, and if we don't have it, we can probably get it for you. Just ask!