Brand Tone

Artistic & Creative, Bold & Vibrant, Passionate & Enthusiastic, Ethical & Conscious, Confident & Unapologetic, Tongue-in-Cheek & Not-So-Serious, Community-Oriented & Inclusive

Brand Values

• •Creativity & Artistic Collaboration
• •Sustainability
• •Ethical Production & Fair Labour
• •Quality & Longevity
• •Individuality & Self-Expression
• •Activism & Giving Back
• •Transparency

Best Practices

• •Embrace the Bold & Artistic: Use vivid, descriptive language. Don't shy away from being playful, a bit irreverent, or "tongue-in-cheek". Let the passion for art, music, and creativity shine through in every word.
• •Champion Collaborators: Always highlight the artists and musicians. Tell their stories and explain the inspiration behind each collaborative design. This reinforces the "art curation" aspect of the brand.
• •Weave in Ethics & Sustainability Naturally: Talk about ethical production, Australian merino wool, and fair pay as integral parts of the brand's DNA, not just as afterthoughts. Frame these as non-negotiable quality standards. Show, don't just tell (e.g., "fully fashioned to eliminate waste" is more impactful than just "eco-friendly").
• •Speak to the "Cool Kid" (Who Cares): Address an audience that is culturally savvy, appreciates art and music, and values authenticity and conscious consumption. Use a confident, slightly edgy tone that resonates with individuals who don't want "beige cashmere".
• •Be Transparent & Informative (But Keep it Fun): Share insights into the design process, the value of the materials, and why ethical production matters, much like the founder does on TikTok. Maintain an open, honest dialogue, but always infuse it with the brand's characteristic energy and passion, avoiding dry or overly corporate language.

Social Perception

Cool & Cult Following, High Quality & Unique, Ethical & Conscious Choice, Artistic & Expressive, Authentic & Passion-Driven, Worth the Investment

Copy Examples

• •Headline: Don't Just Wear a Jumper. Wear a Story. Body: WAH-WAH AUSTRALIA knits are more than just superfine merino wool. They're a canvas for artists, a tribute to musicians, and a middle finger to fast fashion. Ethically made, boldly designed. Find your next conversation starter. #WahWahAustralia #WearableArt #EthicalFashion
• •Headline: Beige is Boring. Your Knitwear Shouldn't Be. Body: We get it. You're not about blending in. Neither are we. WAH-WAH AUSTRALIA crafts vibrant, limited-edition knitwear in collaboration with the artists and bands you love. Made with 100% Aussie merino wool and 0% compromise on ethics. Rock your true colours. #NotBeigeCashmere #PunkRockKnitwear #SustainableStyle
• •Headline: Warm Your Body, Fuel an Artist. Body: Every WAH-WAH AUSTRALIA jumper does more than keep you cosy. It directly supports the incredible artists and musicians behind our unique designs through royalties. Plus, we’re committed to sustainable practices and fair pay for everyone involved in making your future favourite knit. Look good, feel good, do good. #ArtMeetsFashion #EthicallyMade #SupportArtists
• •Headline: Slow Fashion. Loud Statements. Body: Tired of trends that fade faster than a forgotten chorus? WAH-WAH AUSTRALIA creates timeless, ethically-produced knitwear that screams individuality. Each piece is a collaboration, a collector's item, a stand against the ordinary. Join the WAH-WAH rebellion. #SlowFashionMovement #MaximalistDressing #ConsciousCool
• •Headline: From [Artist/Band Name]'s Vision to Your Wardrobe. Body: Experience the exclusive WAH-WAH AUSTRALIA x [Artist/Band Name] knit. We've translated their iconic art/sound into a wearable masterpiece, crafted from luxurious Australian merino wool. Limited run. Own a piece of the collaboration. #WahWahCollab #[ArtistHandle] #MusicMerchReimagined