Brand Tone

aspirational, relaxed, premium, friendly, passionate, and confident in product quality

Brand Values

• •Quality and Durability
• •Craftsmanship and Local Production
• •Customer Satisfaction and Passion
• •Functionality and Innovative Design
• •Outdoor Lifestyle

Best Practices

• •Always Use "Relaxation Refined": This tagline perfectly encapsulates the brand. It should be used consistently across the website, ads, and social media to reinforce the premium, serene identity.
• •Lead with Lifestyle, Support with Quality: Start copy with the aspirational lifestyle benefit (e.g., "your personal oasis," "the ultimate chill time"). Then, follow up with the tangible reasons why the product delivers (e.g., "Sunbrella® fabric," "hybrid design").
• •Emphasize "Hybrid" and "Versatility": The dual-functionality is a powerful differentiator. Consistently use terms like "hybrid design," "from deck to water," or "land and sea" to highlight this unique value proposition.
• •Tell the "Why" Behind the Brand: Weave the origin story and passion for the outdoors into the copy where appropriate. This adds authenticity and connects with customers who share similar values of quality time and outdoor living.
• •Maintain a Premium Lexicon: Use an elevated vocabulary that mirrors the product's quality and price point. Words like "luxury," "premium," "crafted," "unparalleled," "invest," and "ultimate" should be staples in the brand's communication.

Social Perception

Positive, perceived as a niche luxury item for homeowners, but with limited social media engagement.

Copy Examples

• •Your Private Resort Awaits. The Santorini Lounger is more than a chair—it's a destination. Experience unparalleled comfort, from your poolside to the water's edge. This is Relaxation Refined.
• •Summer days are short. Don't waste a moment of them. Our Santorini Lounger, crafted with premium Sunbrella® fabric and designed for both land and water, is the only chair you'll need. #waholife #LuxuryLounging #PoolsidePerfection
• •Invest in endless summers. The Santorini Lounger is built to last, with triple-stitched seams, marine-grade fabric that resists fading, and superior local craftsmanship. Enjoy peace of mind and ultimate comfort, season after season.
• •Subject: Redefine Your Chill Time. Escape the everyday without leaving home. The Santorini Lounger molds to your body for a feeling of weightless relaxation. Ready to change the way you relax? Discover waholife.
• •Create your dream backyard oasis with the Santorini Lounger. Perfect for sunbathing on the deck or floating effortlessly in the pool. Tap to see why this is the ultimate in outdoor luxury and comfort. #OutdoorLiving #PoolFloats #BackyardGoals #MadeInCanada