Brand Tone

Professional & Reliable, Heritage & Trustworthy, Performance-Oriented, Community-Focused

Brand Values

• •Quality & Durability
• •Innovation
• •Reliability & Legacy
• •Professional Empowerment
• •Customer-Centricity

Best Practices

• •Know Your Audience: Understand the language, needs, and expectations of professional barbers and stylists. Use industry-relevant terminology where appropriate.
• •Focus on Benefits, Not Just Features: Instead of just saying "sharp blade," explain how it leads to "precision cuts" or "effortless fading." Highlight reliability and performance.
• •Maintain Professional Language: Avoid overly casual slang or jargon that might not resonate with a professional audience. Keep the tone expert and knowledgeable.
• •Emphasize Quality and Heritage: Consistently weave in messages about WAHL's long history, commitment to quality, and the trust it has earned from professionals.
• •Be Consistent Across All Channels: Ensure the tone used on the website, product descriptions, any social media, and customer service interactions is aligned with this professional, reliable, and performance-oriented voice.

Social Perception

Industry Standard, Trusted by Professionals, Varies by Product Line

Copy Examples

• •Headline: Precision Engineered. Barber Approved. Body: For over a century, WAHL has crafted the tools professionals trust. Experience the legacy of quality with every cut. Shop our 5-Star Series.
• •Headline: Built to Perform. Designed to Last. Body: Don't settle for less. WAHL clippers and trimmers deliver consistent power and unmatched durability, day in and day out. Your craft deserves the best.
• •Headline: The Cut. The Style. The Confidence. It Starts with WAHL. Body: From fades to fine lines, achieve flawless results with WAHL professional grooming tools. Explore our range of blades and accessories at Ross Cutlery.
• •Headline: Invest in Your Artistry. Choose WAHL. Body: The right tools make all the difference. Ross Cutlery brings you WAHL's innovative and reliable range, ensuring every client leaves your chair satisfied.
• •Headline: Legacy of Excellence. Future of Grooming. Body: WAHL combines time-tested craftsmanship with cutting-edge technology. Discover why professionals worldwide choose WAHL, available now at Ross Cutlery.