Brand Tone

professional, clean, and client-focused

Brand Values

• •Creativity and Quality
• •Professionalism
• •Collaboration
• •Versatility
• •Clarity

Best Practices

• •Lead with Strategy, Not Just Aesthetics: Always frame the design work in terms of solving a client's problem or achieving a business goal. Use words like "strategic," "solution," "objective," and "results" to reinforce the value beyond the visuals.
• •Maintain a Client-Centric Voice: Use "you" and "your" to speak directly to potential clients. The copy should focus on their needs and how your services benefit their business (e.g., "We help your brand connect with customers" instead of "We make logos").
• •Be Confident and Direct: Avoid tentative or overly modest language. Use strong, active verbs and state your capabilities clearly. The copy should reflect the same professionalism and expertise showcased in the design portfolio.
• •Use Descriptive and Clear Language: When describing projects, clearly articulate the challenge, the process, and the outcome. Avoid jargon where possible, but use industry-standard terms like "visual identity," "brand guidelines," and "typography" to establish authority.
• •Keep it Clean and Concise: The copy should mirror the clean aesthetic of the design work. Avoid long, convoluted sentences and unnecessary fluff. Ensure every word serves a purpose, guiding the reader effectively through your services and portfolio.

Social Perception

For those who encounter the website, the perception is likely that of a competent, experienced, and professional freelance designer or small studio. The brand is perceived as a service provider for businesses seeking polished design work, rather than a consumer-facing product brand.

Copy Examples

• •Great branding is built on a strong foundation. For [Client Name], we developed a complete visual identity system that reflects their core mission. The goal was to balance modern aesthetics with timeless appeal. See the full project on our portfolio. #Branding #GraphicDesign #LogoDesign
• •From concept to completion, we provide comprehensive branding solutions that empower your business. We partner with you to create a visual identity that not only looks exceptional but also communicates your unique value to the right audience.
• •Thank you for the opportunity to present this proposal. At Wahla Designs, we believe that strategic design is a critical business asset. Our approach is centered on understanding your objectives to deliver creative that drives results and resonates with your customers.
• •Project Spotlight: A fresh logo and packaging design for a local artisan coffee roaster. We focused on earthy tones and clean typography to capture their organic, high-quality ethos. Swipe to see the transformation. #PackagingDesign #GraphicDesigner #BrandIdentity
• •Is your brand's first impression a powerful one? Wahla Designs specializes in creating memorable logos and cohesive branding for businesses ready to elevate their presence. Let's build a brand you're proud of. Contact us for a consultation today.