Brand Tone

Premium & Elegant, Authentic & Traditional, Health-Conscious & Natural, Customer-Focused & Appreciative, Descriptive & Evocative

Brand Values

• •Quality
• •Heritage & Authenticity
• •Customer Satisfaction
• •Health & Well-being
• •Generosity & Gifting

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., premium, authentic, descriptive), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Prioritize "Premium" and "Authentic" Language: Consistently use adjectives and phrasing that evoke quality, craftsmanship, heritage, and natural goodness (e.g., "handpicked," "sun-ripened," "Emirati tradition," "finest quality," "naturally delicious").
• •Emphasize Sensory Details: Describe the taste, texture, aroma, and visual appeal of the dates and sweets to create a more immersive and enticing experience for the reader, aligning with an evocative tone.
• •Align with Cultural Significance: When relevant (e.g., during Ramadan, Eid, or national holidays), weave in respectful and authentic references to Emirati culture and the traditional importance of dates, reinforcing the brand's heritage.
• •Maintain Visual-Textual Harmony: Ensure that the copywriting tone is consistently reflected in the visual elements used (e.g., high-quality photography, elegant design). The words should match the luxurious and authentic feel of the images and branding.

Social Perception

High-Quality Provider, Reliable & Trustworthy, Aesthetically Pleasing, Culturally Connected, Gift-Worthy

Copy Examples

• •Headline (Website/Social Media Ad): "Experience the Taste of Tradition. Indulge in Wahat’s Premium Emirati Dates – Nature’s Finest, Elegantly Presented."
• •Instagram Caption (Product Showcase): "Each Wahat date tells a story of sun, soil, and Emirati heritage. Unwrap a moment of pure, natural sweetness. Perfect for sharing, perfect for you. ✨ #WahatDates #EmiratiLuxury #HealthyIndulgence"
• •Product Description (Gift Box): "Elevate your gifting with our Signature Collection. An exquisite assortment of handpicked premium dates, artfully arranged to delight the senses. Share the richness of Emirati hospitality. Ideal for every cherished occasion."
• •Facebook Post (Promotional): "This Ramadan, bring home the authentic taste of Liwa. Our freshest harvest of premium dates is here to enrich your Iftar table. Order now for a blessed and healthy celebration. #WahatRamadan #PremiumDates #TasteOfUAE"
• •Email Subject Line (Newsletter): "Discover the Exquisite & Healthy Delights of Wahat Dates 🌿"