Brand Tone

calm, positive, inspiring, and mindful

Brand Values

• •Holistic Wellbeing
• •Mindfulness & Positivity
• •Sustainability & Eco-consciousness
• •Quality & Authenticity
• •Community
• •Inspiration from Heritage

Best Practices

• •Use calm and positive language: Focus on words that evoke serenity, joy, and well-being.
• •Emphasize mindfulness and intention: Encourage thoughtful consumption and a conscious lifestyle.
• •Highlight benefits beyond the product: Connect products to overall well-being – physical, mental, and emotional.
• •Maintain an inspiring and supportive voice: Position the brand as a guide and partner in the customer's wellness journey.
• •Incorporate values consistently: Weave in mentions of sustainability, natural ingredients, and holistic health where relevant.

Social Perception

Customers generally perceive Waha Lifestyle positively, with a high rating based on numerous reviews (e.g., 4.9 out of 5 stars from 272 reviews on Judge.me). They are seen as a go-to store for unique gifts, beauty products, and wellness essentials. The brand is appreciated for its curated selection of health, beauty, home, and sport brands, and for offering 100% authentic products. The physical store is described as a welcoming sanctuary that embodies a healthy lifestyle, with a design that evokes calm and tranquility.

Copy Examples

• •Nourish your body and soul. Discover our curated collection for a more mindful you.
• •Embrace a lifestyle of wellbeing. Waha Lifestyle brings you products that inspire positivity and calm in your everyday.
• •Consciously chosen, lovingly offered. Explore sustainable and natural essentials for your home, health, and happiness.
• •Your oasis of tranquility in a busy world. Find your balance with Waha Lifestyle.
• •Invest in your wellbeing. From revitalizing skincare to inspiring home comforts, discover the Waha difference.