Tono de Marca

friendly, caring, and trustworthy

Valores de Marca

• •Health and Wellness
• •Quality and Transparency
• •Animal Happiness and Enrichment
• •Customer-Centricity
• •Passion for Dogs

Mejores Prácticas

• •Always Speak from a Place of Passion: Frame every message with the underlying love for dogs. Use emotive and positive language that celebrates the pet and the owner's relationship with them.
• •Prioritize "Health" and "Natural": These are your key differentiators. Ensure that in product descriptions, social posts, and ads, the benefits of "100% natural," "no additives," "air-dried," and "high-quality ingredients" are consistently highlighted.
• •Use a Warm and Inclusive Voice: Address your audience directly and warmly. Use phrases like "your furry friend," "your pup," and "we believe." This creates a personal connection and makes the brand feel like a trusted friend rather than a faceless company.
• •Balance Friendliness with Trust: While the tone is friendly, it must also be trustworthy. Back up claims with facts (e.g., "air-dried to preserve nutrients," "single-ingredient treats"). This combination of warmth and credibility is key to your brand's success.
• •Encourage and Showcase Your Community: Actively ask for and feature user-generated content (photos and videos of pets enjoying your treats). This not only provides social proof but also reinforces your brand values of community and shared passion, turning customers into advocates.

Percepción Social

The public perceives Wags n' Wiggles Store as a high-quality, trustworthy, and reliable provider of premium, healthy treats. It fosters an engaged and loyal community and is viewed as an expert resource in canine nutrition.

Ejemplos de Copy

• •Say hello to happy wags and healthy smiles! 👋 Introducing our new Ocean Chews, packed with Omega-3 and 100% natural goodness. Air-dried to lock in all the nutrients, they're the perfect long-lasting treat to keep your best friend busy and their coat shiny. Spoil them with the best, because they deserve it. Tap to shop!
• •Welcome to the pack! Being a new pup parent is exciting, and we're here to help you make the healthiest choices for your new family member. Our treats are 100% natural, with no hidden nasties—just pure, delicious goodness. Give them a treat you can feel good about. Enjoy 15% off your first order with code: NEWPUP15.
• •Healthy Treats for Happy Pups. Discover our range of 100% natural, air-dried dog treats. Made with love in the UK, because we care about what your dog eats as much as you do. Free UK delivery on orders over £30.
• •What my dog gets in his monthly Wags n' Wiggles box... 100% Natural Fish Skin Chews. No additives or preservatives! Happy boy = happy me. Restock alert! 🐾 Keeping my boy happy and healthy with his favourite natural treats from @wagsnwiggles.co.uk. Look at that wiggle! #dogtreats #naturaldogtreats #healthydog #dogsoftiktokUK
• •A tasty surprise for [Dog's Name]! 🐾 This week, we're celebrating the joy of chewing! Check out our top picks for dental health and discover why our air-dried method makes all the difference for your pup's wellness...