Brand Tone

Personal, Passionate, Friendly, Welcoming, Artisanal, Craft-Oriented, Adventurous, Nature-Loving, Caring, Responsible

Brand Values

• •Quality and Durability
• •Uniqueness and Personalization
• •Love for Animals
• •Craftsmanship
• •Customer Connection

Best Practices

• •Tell Your Story Authentically: Continue to share the personal inspiration behind Waggy Pooch. Mention Anja, the Irish roots, and the dogs that inspire the products. This builds connection and trust.
• •Emphasize "Handmade" and "Unique": Consistently use terms like "hand-stamped," "handcrafted," "artisanal," and "one-of-a-kind" to reinforce the value of your products over mass-produced alternatives.
• •Use Warm, Friendly, and Slightly Playful Language: Reflect the joy of dog ownership. Words like "pooch," "furry friend," "waggy tail," and affectionate descriptions of dogs will resonate. Keep a welcoming and approachable tone in all communications.
• •Highlight Durability and Adventure: Connect the products to the active lifestyle of dogs. Use phrases like "built for adventure," "hard-wearing," "weatherproof," and "ready for anything" to appeal to owners of active dogs.
• •Show, Don't Just Tell, the Love for Dogs: Incorporate visuals and stories of dogs (perhaps customer submissions or your own pets) enjoying the products. Let the passion for animals shine through in descriptions and social media content, as you do on Etsy by listing your pets as part of the team.

Social Perception

Highly Positive Customer Reviews, Appreciation for Handmade Quality, Seen as a Passionate Small Business, Trusted for Pet Safety and Style, Engaging on TikTok

Copy Examples

• •Headline: Adventure Awaits! Equip Your Best Friend with a Tag as Unique as Their Spirit. Body: Hand-stamped with love in Ireland, our durable pet ID tags are ready for every muddy puddle and mountain trail. Because every waggy tail deserves a one-of-a-kind treasure. Explore our nature-inspired designs!
• •Headline: Crafted by Paws (Almost!) for Paws. Body: Our Waggy Pooch workshop, inspired by our own pack of four-legged adventurers, brings you beautiful, hard-wearing collars and tags. Handmade with passion, because your pooch deserves nothing less.
• •Headline: More Than Just a Tag. It's a Piece of Your Heart, Hand-Stamped. Body: Keep them safe and stylish with a Waggy Pooch personalized ID tag. Each letter, each design, carefully impressed by hand to create a tiny token of your love they'll wear on all their adventures.
• •Headline: Waterproof. Mud-Proof. Adventure-Proof. Oh, and Seriously Cute. Body: Say goodbye to flimsy collars! Our handmade waterproof webbing collars with built-in nameplates are designed for the dog who loves to explore. Easy to clean, tough to break, and always stylish.
• •Headline: From Our Irish Workshop to Your Waggy Pooch. Body: Discover handcrafted dog tags and collars, born from a love of dogs and the wild Atlantic Way. Each piece tells a story of adventure, quality, and the special bond you share. Customize yours today!