Brand Tone

Caring, Passionate, Friendly, Approachable, Quality-Conscious, Trustworthy, Stylish, and Trendy.

Brand Values

• •Pet Well-being and Comfort
• •Quality and Durability
• •Style and Fashion
• •Customer Satisfaction
• •Functionality and Practicality

Best Practices

• •Showcase real dogs wearing the apparel in high-quality photos.
• •Use videos to demonstrate the functionality and features of the clothing.
• •Create engaging social media content, such as contests, user-generated content, and collaborations with pet influencers.
• •Highlight Quality and Style Confidently: Don't shy away from using terms like 'premium,' 'high-quality,' 'stylish,' 'trendy,' and 'fashion-forward,' but always back it up with specific features or materials.
• •Ensure Clarity and Practicality: While being stylish and friendly, ensure all essential information (sizing, materials, care instructions, functional benefits like 'leash-friendly design') is clear, concise, and easy to understand.

Social Perception

Customers generally perceive the products positively, highlighting quality, fit, and appearance. There's trust in on-site information, though sizing exchanges are common.

Copy Examples

• •"Clothes That Make Tails Wag!"
• •"Wag more, worry less with Waggle Wares!"
• •"Enhancing the lives of our furry friends."
• •"Premium dog clothing that's not only stylish but also functional and comfortable"
• •"Fashion with a purpose."